Viewership for soccer events on US Television for last week (with notes):
• NBC, ABC, and CBS all carried a soccer match early Saturday afternoon. The Premier League on NBC topped both the Bundesliga (ABC) and the NWSL (CBS) by a couple hundred thousand.
• TUDN's Liga MX coverage dipped slightly last week to statistically flat YOY.
• The Premier League on USA is up +13% over NBCSN last year (YTD).
• Keeping an eye on Span-lang viewership for MLS games (TUDN, FOXD, ESPND). Most national games are on TUDN and I'm seeing a lot of "0.00" ratings to start the year. Last year's last start might have helped MLS (Liga MX Clausura ended), but we shall see going forward.
• MLS on ESPN topped 300k for the first time this season, which finally brings its average over 200k on the year which is still only HALF of what it was last year and the pandemic 2020 season.
• Decent showing for the Bundesliga on ABC as it is my understanding that it didn't air in some major markets (Chicago, Dallas, Atlanta).
• NWSL dipped a bit from the previous game on broadcast, but still a "MLS-like" number. I imagine the NWSL (and FAWSL) will be much more appealing to networks due to the fact that the cost is a fraction of MLS but they still get MLS numbers.
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| US TV Viewership: Soccer Programs Apr 18-25 |
| | | |
| Viewers (000) | Event/Game | Network | Date |
| 624 | PREMIER LEAGUE L: EVERTON/LIVERPOOL | USA | 4/24 |
| 624 | PREMIER LEAGUE: TOTTENHAM V BRENTFORD | NBC | 4/24 |
| 482 | PREMIER LEAGUE L: MAN UNITED/ARSENAL | USA | 4/23 |
| 456 | PREMIER LEAGUE L: WEST HAM/CHELSEA | USA | 4/24 |
| 443 | PREMIER LEAGUE L: MAN UNITED/LIVERPOOL | USA | 4/19 |
| 434 | GERMAN BUNDESLIGA: BAYERN V DORTMOND | ABC | 4/24 |
| 405 | PREMIER LEAGUE L: WATFORD/MAN CITY | USA | 4/23 |
| 402 | PREMIER LEAGUE L: ARSENAL/CHELSEA | USA | 4/20 |
| 390 | PREMIER LG LIVE STUDIO | USA | 4/24 |
| 368 | NWSL CHALLENGE CUP: NC V WASHINGTON | CBS | 4/24 |
| 367 | LIGA MX SAT: TIGRES / AMERICA | TUDN | 4/23 |
| 367 | PREMIER LG LIVE STUDIO | USA | 4/23 |
| 323 | LIGA MX WED: AMERICA / LEON | TUDN | 4/20 |
| 318 | MLS REGULAR SEASON L: MIAMI/ATLANTA | ESPN | 4/24 |
| 309 | PREMIER LG LIVE STUDIO | USA | 4/23 |
| 236 | LIGA MX L: CLUB ATLETICO SAN LUIS / UNAM | TUDN | 4/20 |
| 219 | FUTBOL ESTELAR CHIVAS: GUADA VS TIJUANA | UNIVERSO | 4/19 |
| 211 | LIGA MX EF SUN: CRUZ AZUL / CLUB ATLETICO | TUDN | 4/24 |
| 205 | LIGA MX L: FC JUAREZ / MAZATLAN | TUDN | 4/22 |
| 202 | PREMIER LEAGUE GOAL ZONE | USA | 4/19 |
| 202 | PREMIER LEAGUE L: SOUTHAMPTON/BURNLEY | USA | 4/21 |
| 197 | MLS REGULAR SEASON L: CHICAGO V MIN | ESPN | 4/23 |
| 196 | LIGA MX L: QUERETARO / CRUZ AZUL | TUDN | 4/21 |
| 194 | PREMIER LG LIVE STUDIO | USA | 4/24 |
| 192 | MLS REGULAR SEASON L: ORLANDO/RED BULLS | ESPN | 4/24 |
| 191 | PREMIER LEAGUE L: LEEDS/CRYSTAL PALACE | USA | 4/25 |
| 184 | LIGA MX L: PUEBLA / NECAXA | TUDN | 4/22 |
| 181 | PREMIER LEAGUE GOAL ZONE | USA | 4/24 |
| 171 | PREMIER LG LIVE STUDIO | USA | 4/19 |
| 169 | PREMIER LG LIVE STUDIO | USA | 4/20 |
| 168 | LIGA MX L: NECAXA / TIGRES UANL | TUDN | 4/19 |
| 168 | PREMIER LG LIVE STUDIO | USA | 4/25 |
| 166 | LIGA MX: SANTOS VS LEON | FOXD | 4/24 |
| 162 | PREMIER LEAGUE GOAL ZONE | USA | 4/20 |
| 160 | LIGA MX L: TOLUCA VS. FC JUAREZ | TUDN | 4/19 |
| 154 | PREMIER LG LIVE STUDIO | USA | 4/23 |
| 148 | FUT-EST-CHIVAS-TEL-UNVSO: GUADA VS UNAM | UNIVERSO | 4/23 |
| 145 | LIGA MX EF SAT: PACHUCA / MONTERREY | TUDN | 4/23 |
| 136 | LIGA MX SUN: TOLUCA / ATLAS | TUDN | 4/24 |
| 133 | LIGA MX: TIJUANA VS QUERETARO | FOXD | 4/24 |
| 117 | PREMIER LG LIVE STUDIO | USA | 4/21 |
| 100 | MAJOR LEAGUE SOCCER L: FC CINCINNATI/LA FC | FS1 | 4/24 |
| 94 | PREMIER LEAGUE GOAL ZONE | USA | 4/21 |
| 83 | LIGA MX: MONTERREY VS ATLAS | FOXD | 4/20 |
| 79 | LIGA PREMIER: LIVERPOOL VS MAN UNITED | UNIVERSO | 4/19 |
| 74 | PREMIER LEAGUE L: ASTON VILLA/LEICESTER | CNBC | 4/23 |
| 66 | MAJOR LEAG SOCCER PT SAT: SAN JOSE / SEATTLE | TUDN | 4/23 |
| 62 | FUTBOL CENTRAL L | TUDN | 4/20 |
| 61 | LIGA MX FEMENIL: MONTERREY VS TIGRES | FOXD | 4/25 |
| 58 | FUTBOL CENTRAL L | TUDN | 4/24 |
| 54 | FUTBOL CLUB L | TUDN | 4/21 |
| 47 | FUTBOL CLUB L | TUDN | 4/21 |
ources: showbuzzdaily, spoilertv, helltown
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2022 Leaderboards
ON BROADCAST TV
000s Program Count
896 Premier League 7
783 UEFA Champions League 10
484 FA Women's Super League 1
439 MLS 5
438 USWNT 1
434 Bundesliga 1
412 NWSL 2
396 La Liga 1
ON CABLE TV (includes YTTV, HULU)
000s Program Count
869 World Cup Qualifier - Concacaf 3
315 Premier League 141
295 USMNT 1
190 USWNT 2
180 MLS 18
180 General Soccer 4
158 World Cup Qualifier - UEFA 2
128 Concacaf Champions League 5
118 FIFA Club World Cup 1
37 Ligue 1 2
1 comment:
I wonder how the networks are spinning these numbers to affiliates and are trying to convince them that it's better than selling those hours to the local Mitsubishi dealer.
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