Wednesday, March 16, 2022

TV Soccer Viewership: MAR 8-14

Busy week with UCL, CCL, MLS, Liga MX (Men and Women), and the Premier League all in action. 

Notes:

• The Champions League returned to CBS last week with (once again) solid numbers. The Eng-lang numbers are stellar (for live soccer) and the combined number for Real Madrid / PSG topped 1.1m viewers.

• No broadcast game for the Premier League last week but they did have two games top the MLS FOX broadcast. The Burnley/Brentford match getting over 400k is a surprise. 

MLS continues to be down measurably from last year. FOX is down 20% YOY from the first three games last year. ABC has not carried a game yet.

MLS on FS1 is consistently poor at sub 200s. Over on Twitter, there was an insightful comment made to me that said "MLS for all intents and purposes is a finished product," which means MLS is what it is going to be.

Liga MX on TUDN is fairly steady over last year. What's interesting to me is that Liga MX is taking a back seat to the UCL and a still-rising PL. I don't remember this happening over the last two years that I have been tracking.

• Clarical note: I don't think "CONCACAF WOMENS CHAMPS L: ARG / BOL" was categorized correctly by whoever fed it to Neilsen.

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US Cable Viewership: Soccer Programs Mar 8-14
Viewers (000)Event/GameNetworkDate
808UEFA CHAMP LEAGUE-RND16: REAL VS PSGCBS3/9
759UEFA CHAMP LEAGUE-RND16: LIVERPOOL V INTERCBS3/8
563PREMIER LEAGUE L: LEICESTER/ARSENALUSA3/13
407PREMIER LEAGUE L: BURNLEY/BRENTFORDUSA3/12
359MLS SOCCER: SEATTLE VS LA GALAXYFOX3/12
332UEFA CHAMPIONS LEAGUE: R16: REAL / PSGTUDN3/9
322PREMIER LEAGUE L: ASTON VILLA/WEST HAMUSA3/13
321LIGA MX SAT: CRUZ AZUL / UNAMTUDN3/12
316PREMIER LG LIVE STUDIOUSA3/12
300PREMIER LEAGUE L: MAN CITY/CRYSTAL PALACEUSA3/14
293FUT-EST-CHIVAS-TEL-UNVSO: GUADA VS AMERICAUNIVERSO3/12
270CONCACAF LC – L: QF: CRUZ AZUL / MONTREALTUDN3/9
236LIGA MX EF SAT: LEON / TIGRESTUDN3/12
223LIGA MX L: ATLETICO SAN LUIS / PUEBLATUDN3/13
216CONCACAF LC – L: QF: SEATTLE / LEONTUDN3/8
208PREMIER LEAGUE GOAL ZONEUSA3/13
208CONCACAF LC – L: QF: NEW ENGLAND/ UNAMTUDN3/9
180UEFA EUROPA LEAGUE: BARCA / GALATASARAYTUDN3/10
170LIGA MX L: FC JUAREZ / ATLASTUDN3/11
158MAJOR LEAGUE SOCCER L: ATLANTA/CHARLOTTEFS13/13
152UEFA CHAMPIONS LEAGUE: LIVERPOOL/INTERTUDN3/8
150PREMIER LG LIVE STUDIOUSA3/12
135CONCACAF LC – L: QF: NYCFC/COMUNICACIONESTUDN3/8
125LIGA MX SUN: TOLUCA / PACHUCATUDN3/13
118UEFA EUROPA LEAGUE: SEVILLA/WEST HAMTUDN3/10
109CONCACAF CHAMP LEAGUE L: QF1:SEATTLE/LEONFS13/8
104LIGA MX FEMENIL L: AMERICA / GUADALAJARATUDN3/13
98CONCACAF CHAMP LEAGUE1:NYCFC/COMUNIFS13/8
97FUTBOL MLS SAT: INTER MIAMI CF / LAFCTUDN3/12
96LINEA DE CUATRO LTUDN3/13
93CONCACAF WOMENS CHAMPS L: ARG / BOLTUDN3/12
85FUTBOL ESTEL CHIVAS EXTRAUNIVERSO3/12

sources: showbuzzdaily, spoilertv, helltown

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2022 Averages by League/Event. Eng-lang only. Cable TV (includes YTTV, HULU streaming) numbers unless noted.

000s : Program
979 : EPL - Broadcast
785 : World Cup Qualifier
783 : UEFA Champions League - Broadcast
423 : MLS - Broadcast
326 : EPL
295 : USMNT
215 : USWNT
173 : General Soccer
169 : MLS
118 : FIFA Club World Cup
104 : Concacaf Champions League
38 : Ligue 1

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