TV Soccer Viewership: MAR 22-28

Last week was light due to the men's international break, save for a surprise rating from the FA Women's Super League in England to talk about. 

NOTES:

• The US World Cup Qualifier vs. Panama won the week by managing to pull 1m viewers. It was on in a favorable timeslot, however. If you look at the top 10 by rating (/share of TVs turned on), the 0.41 it pulled doesn't make the top 10. The Premier League (4) and Champions League (6) own the top 10.

• Markets with an MLS team led in share for the FS1 USA qualifier, two were in Ohio (though, the post with the numbers has since been taken down). When FS1 (FOX) gets a USA match there tends to be more flag-waving and USA / MLS vs. the world conversations on social - which should surprise no one.

• The FA Women's Super League on NBC posted a broadcast number that was better than all the MLS numbers so far this year - 484k. The FAWSL, in my opinion, will be the league of choice for the best players going forward. The US does not understand the global soccer landscape nor does it nurture any sort of ground-up approach to the game, which is the lifeblood of the sport. Also, soccer in the US is filled with a bunch of creeps in high-level positions.

• MLS on ESPN tops 200k on for the first time this year (through 3 games). It wasn't the least-watched program on the network on the day (which it has been for the previous two games), but it was the 2nd least watched. Only the Sportscenter that aired directly after the game was lower. 

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US Cable Viewership: Soccer Programs Mar 22-28
Viewers (000)	Event/Game	Network	Date
1,036	WORLD CUP QUALIFIER USA L: USA/PANAMA	FS1	3/27
484	FA WOMENS SUPER LG 1Q1: MAN UNITED/EVERTON	NBC	3/27
292	RUMBO AL MUNDIAL: HONDURAS VS MEXICO	UNIVERSO	3/27
266	WORLD CUP QUAL POST L	FS1	3/27
245	MLS REGULAR SEASON  L: PORTLAND/ORLANDO	ESPN	3/27
168	LIGA DE EXPANSION MX L: CLUB AMERICA/TIGRES	TUDN	3/23
153	FUTBOL CENTRAL THU	TUDN	3/24
150	PARTIDO AMISTOSO 3/26: AMERICA/MONTERREY	TUDN	3/26
148	RUMBO AL MUNDIAL: JAMAICA VS EL SALVADOR	UNIVERSO	3/24
145	RUMBO AL MUNDIAL: CANADA VS JAMAICA	UNIVERSO	3/27
140	UEFA EUROPEAN QUALIF: PORTUGAL / TURQUIA	TUDN	3/24
115	WORLD CUP QUAL MATCHES: PORTUGAL/TURKEY	ESPN2	3/24
109	WORLD CUP QUAL PREG L	FS1	3/27
104	RUMBO MUNDIAL ANTESALA	UNIVERSO	3/27
99	RUMBO MUNDIAL – OBJ CATAR	UNIVERSO	3/24
74	FUTBOL CENTRAL EF SUN	TUDN	3/27
66	FUTBOL MLS L: SPORTING KC / REAL SALT LAKE	TUDN	3/26

sources: showbuzzdaily, spoilertv, helltown

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Eng-lang TV viewership leaderboard:

000s : Event

979 : Premier League - Broadcast
869 : World Cup Qualifiers - Concacaf
783 : UEFA Champions League - Broadcast
484 : FA Women's Super League - Broadcast
423 : MLS - Broadcast
317 : Premier League
295 : USMNT - Friendly
215 : USWNT - Friendly
180 : General Soccer
171 : MLS
118 : FIFA Club World Cup
115 : World Cup Qualifier - UEFA
114 : Concacaf Champions League
38 : Ligue 1