Wednesday, March 3, 2021

Cable Soccer Viewership, Feb 23-Mar 1

The Premier League on NBCSN regains the top spots with the only other game in the top six being the barnstorming US Women's National team.

A note on NBCSN's Live Studio program - it's roughly on par with last year, so the notable addition of Tim Howard hasn't moved the needle either way. If anything it's slightly down this year, but I have a feeling that change is due to the launch of Peacock and the addition of what amounts to a second team in the studio. 

All in all, I think NBCSN is okay with Howard, but he is incredibly wooden and obvious. His credentials are clearly the reason for the change away from a more whiny Kyle Martino, but I'm not sure it's an upgrade overall. 

NBCSN Live Studio Quick Facts (YOY):
2021: 26 shows, 302k avg, 0.11 rating
2020: 21 shows, 337k avg, 0.12 rating


US Cable Viewership: Soccer Programs Feb 22 - Mar 1
Viewers (000)Event/GameNetworkDate
758PREMIER LEAGUE L: MAN UNITED/CHELSEANBCSNFeb 28, 21
530SHE BELIEVES CUP L: USA/ARGENTINAFS1Feb 24, 21
434PREMIER LEAGUE L: BRIGHTON/WEST BROMNBCSNFeb 27, 21
417PREMIER LG LIVE STUDIONBCSNFeb 28, 21
383PREMIER LG LIVE STUDIONBCSNFeb 28, 21
366PREMIER LEAGUE L: BURNLEY/TOTTENHAMNBCSNFeb 28, 21
352PREMIER LG LIVE STUDIONBCSNFeb 27, 21
333LIGA MX SAT 2: LEON / CRUZ AZULTUDNFeb 27, 21
313LIGA MX SAT: AMERICA / PACHUCATUDNFeb 27, 21
288LIGA MX L: MAZATLAN / QUERETAROTUDNFeb 26, 21
287LIGA MX L: ATLETICO SAN LUIS / TIGRES UANLTUDNFeb 25, 21
276PREMIER LEAGUE L: WEST HAM/MAN CITYNBCSNFeb 27, 21
259PREMIER LG LIVE STUDIONBCSNFeb 27, 21
252UEFA CHAMP LEAGUE WED 1: ATALANTA V. REALTUDNFeb 24, 21
218LALIGA SANTANDER MRQ-L: SEVILLA VS. BARCABEIN ESPFeb 27, 21
211PREMIER LEAGUE LNBCSNFeb 28, 21
202LIGA MX: SANTOS VS JUAREZFOX DEPFeb 28, 21
185LIGA MX: MONTERREY VS TIJUANAFOX DEPFeb 28, 21
177LIGA MX L: PUEBLA / NECAXATUDNFeb 26, 21
173UEFA CHAMP LEAGUE TUE 1: ATLETICO V CHELSEATUDNFeb 23, 21
170PREMIER LEAGUE L: SOUTHAMPTON/EVERTONNBCSNMar 1, 21
137PREMIER LEAGUE L: SOUTHAMPTON/LEEDSNBCSNFeb 23, 21
130SHE BELIEVES CUP L: CANADA/BRAZILFS1Feb 24, 21
123LALIGA SANTANDER MRQ-L: REAL V. SOCIEDADBEIN ESPMar 1, 21
113LALIGA SANTANDER-L: VILLARREAL V. ATLETICOBEIN ESPFeb 28, 21
102FUT-EST-CHIVAS-TEL-UNVSO: GUAD V UNAMUNIVERSOFeb 28, 21
96PREMIER LEAGUE GOAL ZONENBCSNMar 1, 21
80LALIGA SANTANDER-L: ALAVES VS. OSASUNABEIN ESPFeb 27, 21
66LIGA MX PREVIAFOX DEPFeb 28, 21

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