"Chevy Runs Deep" ad campaign is in gearing up now. I expect it to be in full on mode by the Super Bowl. What I'm seeing is dogs in trucks and newborn babies edited together with a rendition of "You Are My Sunshine". Who doesn't like that? Nobody. Who thinks that sells cars? Nobody. What that is, is Americana - and last time I checked... that was free. I don't need $25k to buy it. In fact, if you really feel the need to get a Chevy -- pick yourself up an old Camaro for a 10th of that price, as yours truly did.
These ads just skip over the worst years of GM. What I'd like to see is honesty. Even if it is just a minute ad. I mean, it's all we get.
The perfect American car ad was summed up by some dude commenting on the ads:
"All car commercials should have cars burning rubber racing and pretty girls. Well they should if you want me to watch them. Other wise I get and go get a beer."
Well said my friend.
You also made me resort to THIS.
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