Wednesday, September 14, 2022

Soccer Viewership: SEP 6-12

It's nearly all Spanish language soccer this week with the Premier League taking a break and MLS not getting air time.

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Highlights/Lowlights:

• Liga MX Saturday night topped the week but was down about 50% from their average. Some say College Football is to blame. I'm not sure what else it could be. If so, it highlights that a big % the young demo that watches Liga MX on broadcast TV would rather watch something else in English.

• The Premier League took the weekend to mourn the death of Queen Elizabeth II.

• MLS did not have any games scheduled on Eng-lang TV last week. No games on Span-lang finished in the top 150 shows on the day (Univision, Telemundo, TUDN had 2 games total).

• League Leaderboard on Broadcast TV...

AVG 000s - League - Count
863 - Premier League - 14
737 - Liga MX - 23
474 - Bundesliga - 2
470 - MLS - 15
403 - NWSL - 5
375 - La Liga - 3

• The NWSL made an appearance on CBS last week and pulled a slightly lower than avg number sub 400k. 

• 336k for the Women's National Team pulled a decent 336k on ESPN2 for their friendly against Nigeria.

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US TV Viewership: Soccer Programs Sep 6 - 12
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
562LIGA MX SAT 2: TOLUCA / UNAMUNIVISION9/10
515FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS VS PUEBLATEL9/10
499LIGA MX SAT:UNIVISION9/10
382NWSL: SAN DIEGO AT WASHINGTONCBS9/10
364LIGA MX TUE 9/6: CLUB AMERICA / SAN LUISTUDN9/6
336USA SOCCER WOMEN        LESPN29/6
257LIGA MX L: ATLAS / SAN LUISTUDN9/11
256LIGA MX SATTUDN9/10
239LIGA MX: TIJUANA VS GUADALAJARAFOXD9/7
227LIGA MX L: TIGRES / TOLUCATUDN9/7
188LIGA MX L: PACHUCA / TIJUANATUDN9/11
180UEFA CHAMPIONS LEAGUE: PSG / JUVENTUSTUDN9/6
170UEFA CHAMPIONS LEAGUE 2: BARCA/VIKTORIATUDN9/7
167LIGA MX DT SUN: CRUZ AZUL / MAZATLANTUDN9/11
167LIGA MX SAT 2: TOLUCA / UNAMTUDN9/10
165LIGA MX L: QUERETARO / SANTOSTUDN9/10
130LIGA MX: JUAREZ VS MONTERREYFOXD9/9
113UEFA EUROPA LEAGUE: MAN UNITED/SOCIEDADTUDN9/8
107FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS VS PUEBLAUNIVERSO9/10
106LIGA MX: MONTERREY VS CRUZ AZULFOXD9/6
105LIGA MX TUE: LEON / FC JUAREZTUDN9/6
89LIGA MX L: MAZATLAN / ATLASTUDN9/7
53CONCACAF LEAGUE L::RCD ESPANA/HEREDIANOTUDN9/8
51LIGA MX FEMENIL: MONTERREY VS ATLASFOXD9/12

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Leaderboard for Eng-lang viewership YTD. Pay-TV includes live streaming services such as YouTubeTV and Hulu.

000sProgram - Broadcast#000sProgram - Pay TV#
964UEFA Champions League14
869World Cup Qualifier - C3
866USMNT1
863Premier League14
490La Liga2
486MLS - ABC9
484FA Women's Super Leag1
474Bundesliga2
456USWNT2
446MLS - FOX6
433Premier League103
403NWSL5
394CONCACAF Nations Le1
292World Cup Qual - UEFA4
282USWNT4
241MLS - ESPN21
241EPL - Studio145
229UEFA Women's Euro22
206Bundesliga2
195World Cup Qual - Playoff1
194General Soccer11
164UEFA Nations League16
155Concacaf Champ League7
144MLS - ESPN25
133USL3
118FIFA Club World Cup1
115CONCACAF U203
81Women's Copa America1
37Ligue 15




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Thursday, September 8, 2022

Soccer Viewership: AUG 30-SEP 5

*A day later than normal due to the Labor Day holiday*

The Mexican National Team tops a week dominated by a full slate of games on broadcast television.
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Highlights/Lowlights:

• As a whole, a very busy soccer on TV week.

• Liga MX's Saturday night soccer continues its good run on Univision. 

• Man City vs Aston Villa jumps up over 900k for NBC. A surprisingly good number for a holiday weekend and up against College Football.

• MLS on FOX almost hits 500k. YOY the league is down slightly -5%. The simulcast on FOX Deportes did not finish in the top 150 programs on the day.

• Angel City FC, a NWSL team, held a one-off "Big Event" vs. the Women's Mexican National Team. TUDN carried it and it pulled 91k. On the surface, it seems like a quick money grab. I'd rather the league work ground up, so it's disappointing they go this well-worn route.

• MLS on FS1 continues its freefall, down -19% from last year.

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US TV Viewership: Soccer Programs Aug 29 - Sep 5
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,380SELECCION MEXICANA: MEXICO / PARAGUAYUNIVISION8/31
1,164LIGA MX SAT: AMERICA / TIGRESUNIVISION9/3
914NBC PREMIER LEAGUE: CITY AT ASTON VILLANBC9/3
888LIGA MX SAT: ATLAS / UNAMUNIVISION9/3
875PREMIER LEAGUE L: ARSENAL/MAN UNITEDUSA9/4
862FUTBOL CENTRAL PT WEDUNIVISION8/31
563LIGA MX EF SATUNIVISION9/3
492MLS SOCCER-SUN: PORTLAND V ATLANTAFOX9/4
474USWNT INT'L FRIENDLY: USA V NIGERIAFOX9/3
470PREMIER LG LIVE STUDIOUSA9/4
422PREMIER LEAGUE L: LIVERPOOL/EVERTONUSA9/3
397PREMIER LEAGUE L: LEICESTER/BRIGHTONUSA9/4
387PREMIER LEAGUE L: LEEDS/BRENTFORDUSA9/3
374LIGA MX SAT 2: AMERICA / TIGRESTUDN9/3
367PREMIER LEAGUE GOAL ZONEUSA9/4
358PREMIER LG LIVE STUDIOUSA9/3
356PREMIER LEAGUE L: NEWCASTLE/LIVERPOOLUSA8/31
349PREMIER LG LIVE STUDIOUSA9/3
295PREMIER LEAGUE L: UNITED/LEICESTERUSA9/1
278SELECCION MEXICANA 8/31: MEXICO/PARAGUAYTUDN8/31
220PREMIER LEAGUE L: EVERTON/LEEDSUSA8/30
219LIGA MX SAT: ATLAS / UNAMTUDN9/3
210PREMIER LEAGUE GOAL ZONEUSA8/30
180LIGA MX: JUAREZ VS CRUZ AZULFOXD9/2
179LIGA MX EF SAT: PACHUCA / SANTOSTUDN9/3
166PREMIER LEAGUE GOAL ZONEUSA8/31
165LIGA MX L: QUERETARO / PUEBLATUDN9/1
159LIGA MX L: CLUB ATLETICO SAN LUIS / TIJUANATUDN9/1
158PREMIER LG LIVE STUDIOUSA8/31
157PREMIER LG LIVE STUDIOUSA9/3
155MAJOR LEAG SOCCER PT SUN: LA GALAXY / SKCTUDN9/4
150PREMIER LG LIVE STUDIOUSA8/30
139PREMIER LEAGUE GOAL ZONEUSA9/1
122PREMIER LG LIVE STUDIOUSA9/4
118MAJOR LEAGUE SOCCER L: PHILA/ATLANTAFS18/31
114LIGA PREMIER: ASTON VILLA VS MAN CITYUNIVERSO9/3
96PREMIER LG LIVE STUDIOUSA9/1
91COPA ANGELINA: ANGEL CITY FC  / MEXICOTUDN9/5
83LIGA MX EN 60TUDN9/4
82FUTBOL CENTRAL PT WEDTUDN8/31
78FUTBOL MLS SAT: MIN UNITED / FC DALLASTUDN9/3
46UCL MAGAZINE SHOWTUDN9/4
45LIGUE 1 – L: NANTES VS. PARIS SAINT GERMAINBEIN9/3

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Leaderboard for Eng-lang viewership YTD. Pay-TV includes live streaming services such as YouTubeTV and Hulu.

000sProgram - Broadcast#000sProgram - Pay TV#
964UEFA Champions League14
869World Cup Qualifier - C3
866USMNT - Friendly1
863Premier League14
490La Liga2
486MLS - ABC9
484FA Women's Super L1
474Bundesliga2
456USWNT - Friendly2
446MLS - FOX6
433Premier League103
409NWSL4
394CONCACAF Nations L1
292World Cup Qual - UEFA4
263USWNT3
241MLS - ESPN21
241EPL - Studio145
229UEFA Women's Euro22
206Bundesliga2
195World Cup Qual - Playoff1
194General Soccer11
164UEFA Nations League16
155Concacaf Champions Le7
144MLS - ESPN25
133USL3
118FIFA Club World Cup1
115CONCACAF U203
81Women's Copa America1
37Ligue 15

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