"Little House on the Prairie" hasn't produced new episodes in about 40 years, but recent Nielsen data (via The Hollywood Reporter) reveals the show pulled a staggering 13 billion minutes of viewing on Peacock, NBC's streaming service.
While that number seems impressive, it's important to understand how streaming services measure viewership. A "minute" view is simply the total time spent watching. This differs significantly from traditional linear TV viewership. To compare the two, we need to translate streaming data into a comparable metric.
Traditional Viewership Example
Consider a hypothetical example: 300,000 viewers watch a 120-minute sporting event. Multiplying those figures (300,000 x 120) yields 36,000,000 minutes. This illustrates how streamers can inflate perceived viewership by using total minutes watched.
"Little House" by the Numbers
Let's break down the 13 billion minutes for "Little House":
13,000,000,000 minutes / 365 days = approximately 36 million minutes per day.
This translates to roughly 300,000 people watching the show daily on Peacock. That's comparable to the average viewership of a Major League Soccer match on FOX every day, for a year.
But the "Little House" story doesn't end there. The show also airs on traditional pay-TV channels like Hallmark Drama and Great American Family. These channels aired 32 episodes last week, garnering 60 million minutes of viewing. Annualized, this adds another 3 billion minutes, bringing the total to 16 billion minutes watched in 2024.
While Peacock viewership data isn't readily available for comparison, this level of engagement puts "Little House" in the ballpark of popular shows like "Yellowstone" (Season 1), "Young Sheldon" (Season 6), and "House, MD" (Season 3) on Netflix. It's worth noting that this encompasses all eight seasons of "Little House."
A "Little House" Reimagining
"Little House on the Prairie" is getting a reboot. Rebecca Sonnenshine ("The Boys," "Vampire Diaries," "Archive 81") will serve as showrunner and executive producer. Joining her are Joy Coalition, Trip Friendly of Friendly Family Productions, Dana Fox, and Susanna Fogel, according to Deadline. Netflix is describing the project as a "reimagining" of the series based on Laura Ingalls Wilder's beloved books.
While reboots often face skepticism, "Little House" has a significant advantage: a well-established and popular literary source material that is woven into this country. This distinguishes it from reboots based solely on television series. The enduring popularity of "Little House" is remarkable, and this new adaptation offers exciting possibilities.
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