Wednesday, March 13, 2024

Soccer Viewership: MAR 4 - 11

Man City v. Liverpool take the top spot and set a pay-tv record for a soccer league on US TV.

Highlights/Lowlights:

• The PL match on USA is the most watched pay-tv soccer league game I have going back to Jan 1, 2020. NBC Sports PR stated it was their most watched on "cable."

• Club America is dragging along the rest of Liga MX at the moment.

• Liga MX is down double digits YOY (Jan-now) on both Univision and Telemundo.

• The PL on NBC is flat YOY, down measurably on USA.

• Messi's Concacaf Champions Cup match vs. Nashville didn't pull much interest. 137k on FS2 and 101k on TUDN. There was no simulstream of this match on Apple or elsewhere. Chivas v. America's CCC match pulled more on TUDN 299k. 

This should be a concern to both MLS and Apple.

• The Women's Gold Cup wrapped up. Decent interest on ESPND for this event. It's hard to get windows on major networks this time of year.

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US TV Viewership: MAR 4 - MAR 11
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,709PREMIER LEAGUE: MAN CITY/LIVERPOOLUSA+TEL3/10
1,143PREMIER LEAGUE: MAN CITY/LIVERPOOLUSA3/10
956LIGA MX: AMERICA/TIGRES +TUNI3/9
838PREMIER LEAGUE: BRENTFORD/ARSENALNBC3/9
770LIGA MX: CHIVAS/LEON3/9
660LIGA MX: CHIVAS/LEONTEL3/9
608PREMIER LEAGUE: TOTTENHAM/ASTON VILLAUSA+TEL3/10
566PREMIER LEAGUE: MAN CITY/LIVERPOOLTEL3/10
460PREMIER LEAGUE: TOTTENHAM/ASTON VILLAUSA3/10
450LIGA MX: PACHUCA/QUERETARO +TUNI3/9
387PREMIER LEAGUE: EVERTON/MANCHESTER UNITEDUSA3/9
371PREMIER LEAGUE: LUTON/CRYSTAL PALACEUSA3/9
299CONCACAF CHAMPS CUP: CHIVAS/AMERICATUDN3/5
280WOMENS GOLD CUP FINAL: USWNT/BRAZILESPND3/10
238CONCACAF CHAMPS CUP: NASHVILLE/MIAMIFS2+TUDN3/7
233WOMENS GOLD CUP: BRAZIL/MEXICOESPND3/5
208LA LIGA: REAL MADRID/CELTA DE VIGOESPND3/10
179PREMIER LEAGUE: ARSENAL/SHEFFIELDUSA3/4
148LIGA MX: SANTOS/CRUZ AZULFOXD3/9
148PREMIER LEAGUE: TOTTENHAM/ASTON VILLAUSA+TEL3/10
139WOMENS GOLD CUP: CANADA/USWNTESPND3/5
137CONCACAF CHAMPS CUP: NASHVILLE/MIAMIFS23/7
117LA LIGA: BARCELONA/MALLORCAESPND3/8
110LIGA MX: CHIVAS/LEONUNIVERSO3/9
107CONCACAF CHAMPS CUP: PHIL UNION/PACHUCAFS23/5
101CONCACAF CHAMPS CUP: NASHVILLE/MIAMITUDN3/7

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com


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