Soccer Viewership: Jan 22 - 28

A light week on the Premier League side, FA Cup.

Highlights/Lowlights:

• Club America v Necaxa takes the top spot with 866k on Univision.

• Liga MX is down -9% YOY on Univision through the 1st four weeks of the year.

• Prem is up +2% on NBC YOY 2024 and flat on USA.

• MLS started advertising the Apple Season Pass last week. Looks like they are going with the same price plan of $15 month/$100 a year. I was expecting a change (giving it to Apple TV+ subscribers for free), but it did not happen. Having Messi on your league roster is likely what's keeping the price where it is. I see Messi MLS interest fading ahead of Copa, but might pick up in the fall if Miami is good.

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US TV Viewership: JAN 22 - 28
	PREMIER LEAGUE
	LIGA MX (Mexican Soccer)
	MAJOR LEAGUE SOCCER
Viewers (000)	Event/Game	Network	Date
866	LIGA MX: NECAXA/AMERICA +T	UNI	1/27
579	LIGA MX: MONTERREY/CLUB SAN LUIS +T	UNI	1/27
244	LA LIGA: BARCELONA/VILLARREAL	ESPND	1/27
235	LIGA MX: JUAREZ/AMERICA	FOXD	1/24
213	PREMIER LEAGUE: WOLVES/BRIGHTON	USA	1/22
174	LA LIGA: LAS PALMAS/REAL MADRID	ESPND	1/27
171	ZONA MIXTA - SAT	TEL	1/27
162	ZONA MXITA - SUN	TEL	1/28
134	PREMIER LEAGUE STUDIO	USA	1/22
115	LA LIGA: MALLORCA/REAL BETIS	ESPND	1/27
114	LIGA MX: UNAM/PACHUCA	TUDN	1/28
109	LIGA MX: QUERETARO/TIGRES	TUDN	1/28
105	PREMIER LEAGUE GOAL ZONE	USA	1/22

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com