Wednesday, December 21, 2022

World Cup 2022 Viewership Summary (+full list)

World Cup 2022 Viewership Summary:

----------------------

• Overall the World Cup qualifies as a "big event," meaning - it pulls in viewers from just about every corner of the content viewership universe.

• World Cup matches fall somewhere between Sunday afternoon NFL games and the NBA on pay-TV.

• In my opinion, this WC compares fairly equally to 2018 in Russia overall.

• This year's WC was the first to have the updated OOH (Out of Home) measurement by Nielsen. It has added somewhere between 20-30% to this year's event. Which, for me is a wild change from previous years, making comparison tough.

• The USMNT was, by some distance, the main events on FOX networks. On Span-lang it was a bit more spread out.

• NBC had a very stong WC. Telemundo coverage did very well and I'm sure Peacock picked up a lot of subs.

Viewership by Network, MATCH:
4.66m FOX
1.71m Telemundo
1.32m Fox Sports 1
91k Universo
67k Fox Deportes

Viewership by Network, STUDIO:
383k Fox Sports 1
94k Fox Sports 2
37k Fox Deportes

HERE'S ALL MY DATA

----------------------

US TV Viewership: World Cup 2022 - Qatar
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
16,783Final: Argentina - FranceFOX12/18
15,377England – United StatesFOX11/25
13,625Round of 16: Netherlands - USAFOX12/3
12,365Iran – United StatesFOX11/29
8,855Quarterfinal: England/FranceFOX12/10
6,592Semifinal: France - MoroccoFOX12/14
6,466Semifinal: Argentina v CroatiaFOX12/13
6,440Quarterfinal: Netherlands/ArgentinaFOX12/9
6,187Brazil – SerbiaFOX11/24
5,624Quarterfinal: Morocco v PortugalFOX12/10
5,534Final: Argentina - FranceTEL12/18
5,450Round of 16: Arg/AusFOX12/3
4,867Portugal – GhanaFOX11/24
4,481Quarterfinal: Croatia/BrazilFOX12/9
4,160Brazil – SerbiaTEL11/24
4,132FIFA WORLD CUP GS L: ARGENTINA/MEXICOFS111/26
3,9563rd Place: Croatia - MoroccoFOX12/17
3,866Belgium – CanadaFOX11/23
3,773FIFA MEN WC GS USA VS WALESFOX11/21
3,719France – AustraliaFOX11/22
3,647Portugal – UruguayFOX11/28
3,605Round of 16: Brazil/KoreaFOX12/5
3,594FIFA WORLD CUP GS L: SPAIN/GERMANYFS111/27
3,590Round of 16: Portugal/SwitzFOX12/6
3,509Mexico – PolandFOX11/22
3,485Poland – ArgentinaFOX11/30
3,240England – United StatesTEL11/25
3,102Quarterfinal: England/FranceTEL12/10
3,096Quarterfinal: Netherlands/ArgentinaTEL12/9
3,094Round of 16: Morocco/SpainFOX12/6
3,071FIFA WORLD CUP GS L: QATAR/ECUADORFS111/20
2,989Saudi Arabia – MexicoTEL11/30
2,964Portugal – GhanaTEL11/24
2,950Round of 16: Japan/CroatiaFOX12/5
2,928Cameroon – BrazilFOX12/2
2,901Spain – Costa RicaFOX11/23
2,839FIFA MEN WC GS BRAZIL VS SERBIAFOX11/24
2,831Semifinal: Argentina v CroatiaTEL12/13
2,815FIFA WORLD CUP GS L: CROATIA/CANADAFS111/27
2,775Brazil – SwitzerlandFOX11/28
2,726FIFA WORLD CUP TODAY LFS112/18
2,631FIFA WORLD CUP GS L: FRANCE/DENMARKFS111/26
2,624Japan – SpainFOX12/1
2,581Senegal – NetherlandsFOX11/21
2,574FIFA WORLD CUP RD16 L: ENGLAND/SENEGALFS112/4
2,448FIFA WORLD CUP RD16 L: FRANCE/POLANDFS112/4
2,414Semifinal: France - MoroccoTEL12/14
2,292United States – WalesTEL11/21
2,250Round of 16: England/SenegalTEL12/4
2,215Iran – United StatesTEL11/29
2,215Round of 16: Arg/AusTEL12/3
2,204FIFA MEN WC GS PORTUGAL VS GHANAFOX11/24
2,155FIFA COPA MUN BRASIL VS SERBIATEL11/24
2,150Portugal – UruguayTEL11/28
2,140Korea Republic – PortugalFOX12/2
2,092Round of 16: Net - USATEL12/3
2,011Round of 16: France/PolandTEL12/4
1,974Quarterfinal: Morocco v PortugalTEL12/10
1,965Round of 16: Brazil/KoreaTEL12/5
1,944Round of 16: Portugal/SwitzTEL12/6
1,923Croatia – BelgiumFOX12/1
1,876Spain – Costa RicaTEL11/23
1,865FIFA MEN WC GS BELGIUM VS CANADAFOX11/23
1,864FIFA WORLD CUP TODAY LFS111/26
1,839Cameroon – BrazilTEL12/2
1,819Tunisia – FranceFOX11/30
1,808FIFA MEN WC GS FRANCE VS AUSTRALIAFOX11/22
1,803France – AustraliaTEL11/22
1,757Quarterfinal: Croatia/BrazilTEL12/9
1,735FIFA WORLD CUP TODAY LFS111/27
1,7253rd Place: Croatia - MoroccoTEL12/17
1,715FIFA MEN WC GS MEXICO VS POLANDFOX11/22
1,715Mexico – PolandTEL11/22
1,697Belgium – CanadaTEL11/23
1,636Japan – SpainTEL12/1
1,608FIFA WORLD CUP GS L: GERMANY/JAPANFS111/23
1,572FIFA COPA MUN PORTUGAL VS GHANATEL11/24
1,547FIFA WORLD CUP GS L: SAUDI ARABIA/MEXICOFS111/30
1,539FIFA WORLD CUP GS L: URUGUAY/KOREAFS111/24
1,469FIFA WORLD CUP TODAY LFS111/27
1,454Brazil – SwitzerlandTEL11/28
1,447FIFA COPA MUN MEXICO VS POLONATEL11/22
1,392Round of 16: Morocco/SpainTEL12/6
1,388FIFA WORLD CUP GS L: ENGLAND/IR IRANFS111/21
1,361FIFA WORLD CUP TODAY LFS111/26
1,359FIFA MEN WC GS SPAW VS COSTA RICAFOX11/23
1,306Netherlands – QatarFOX11/29
1,250FIFA WORLD CUP GS L: POLAND/SAUDI ARABIAFS111/26
1,240FIFA WORLD CUP GS L: BELGIUM/MOROCCOFS111/27
1,233FIFA MEN WC GS SENEGAL VS NETHERLANDSFOX11/21
1,208Ecuador – SenegalTEL11/29
1,188Senegal – NetherlandsTEL11/21
1,140Poland – ArgentinaTEL11/30
1,139Round of 16: Japan/CroatiaTEL12/5
1,136FIFA WORLD CUP GS L: QATAR/SENEGALFS111/25
1,131FIFA WORLD CUP TODAY LFS112/4
1,114FIFA WORLD CUP GS L: COSTA RICA/GERMANYFS112/1
1,108FIFA WORLD CUP GS L: ECUADOR/SENEGALFS111/29
1,089FIFA COPA MUN EEO/U. VS GALESTEL11/21
1,065FIFA WORLD CUP GS L: DENMARK/TUNISIAFS111/22
1,038Uruguay – Korea RepublicTEL11/24
1,029Tunisia – FranceTEL11/30
954FIFA COPA MUN ESPANA VS COSTA RICATEL11/23
927Korea Republic – PortugalTEL12/2
915FIFA WORLD CUP GS L: SERBIA/SWITZERLANDFS112/2
912FIFA WORLD CUP GS L: KOREA REPUBLIC/GHANAFS111/28
877Germany – JapanTEL11/23
852FIFA WORLD CUP TODAY LFS111/30
849FIFA COPA MUN FRANCA VS AUSTRALIATEL11/22
838FIFA COPA MUN BELGICA VS CANADATEL11/23
814FIFA WORLD CUP LIVE LFS111/20
802FIFA WORLD CUP TODAY LFS111/29
783FIFA WORLD CUP TODAY LFS112/1
740Denmark – TunisiaTEL11/22
728Croatia – BelgiumTEL12/1
700England – IranTEL11/21
697FIFA WORLD CUP GS L: GHANA/URUGUAYFS112/2
626FIFA WORLD CUP GS LFS111/22
614FIFA WORLD CUP FIN FOX LFS112/18
606FIFA WORLD CUP GS LFS111/25
600FIFA WORLD CUP GS L: AUSTRALIA/DENMARKFS111/30
600FIFA WORLD CUP TODAY LFS112/2
579FIFA COPA MUN SENEGAL VS PAISES BAUOSTEL11/21
546FIFA COPA MUN URUGUAY V REPUBLICA DE COREATEL11/24
545Korea Republic – GhanaTEL11/28
491FIFA WORLD CUP GS LFS111/27
487FIFA WORLD CUP TODAY LFS111/30
481FIFA WORLD CUP GS L: WALES/ENGLANDFS111/29
475FIFA WORLD CUP TODAY LFS112/2
463FIFA WORLD CUP GS LFS111/24
448FIFA WORLD CUP TODAY LFS112/1
433FIFA WORLD CUP GS LFS111/23
431FIFA COPA MUN ALEMAMA VS JAPONTEL11/23
394FIFA WORLD CUP GS LFS111/28
373FIFA WORLD CUP TODAY LFS111/27
365FIFA WORLD CUP GS L: CANADA/MOROCCOFS112/1
360FIFA WORLD CUP TODAY LFS111/25
358FIFA COPA MUN DWAMARCA VS TUNEZTEL11/22
350FIFA WORLD CUP TODAY LFS111/22
346FIFA WORLD CUP TODAY LFS111/24
342FIFA WORLD CUP GS LFS111/26
331FIFA COPA MUN WGLATERRA VS IRANTEL11/21
314FIFA WORLD CUP TODAY LFS111/23
291FIFA-MUN-22-64-TEL: ARGENTINA V FRANCIAUNIVERSO12/18
282FIFA WORLD CUP LIVE LFS112/4
277FIFA WORLD CUP TONIGHT DFS111/22
274FIFA WORLD CUP TODAY LFS111/28
253FIFA WORLD CUP GS LFS111/26
243FIFA WORLD CUP TODAY LFS111/26
238FIFA WORLD CUP HIGHLIGHTSFS111/24
237FIFA WORLD CUP TONIGHT DFS111/24
219FIFA WORLD CUP TODAY LFS112/13
200FIFA WORLD CUP TONIGHT DFS111/27
194FIFA WORLD CUP TONIGHT DFS111/25
192FIFA COPA MUN-22-39: POLONIA VS ARGENTINAUNIVERSO11/30
190FIFA WORLD CUP GS LFS111/27
179FIFA WORLD CUP TONIGHT DFS112/9
173FIFA WORLD CUP TODAY LFS112/5
157FIFA WORLD CUP HIGHLIGHTSFS111/22
156FIFA COPA MUN-22-44: COSTA RICA V ALEMANIAUNIVERSO12/1
155FIFA WORLD CUP HIGHLIGHTSFS111/28
148FIFA WORLD CUP LIVE LFS111/29
147FIFA WORLD CUP TODAY LFS112/9
144FIFA WORLD CUP TONIGHT DFS111/23
143FIFA WORLD CUP TODAY LFS112/6
143FIFA WORLD CUP TONIGHT DFS112/2
141FIF COP MUN-22-08: ARGENTINA V ARABIA SAUDITAUNIVERSO11/22
140FIFA WORLD CUP PREVIEWFS111/22
133FIF COP MUN-22-11-UNVSO: ALEMANIA VS JAPONUNIVERSO11/23
132FIFA WORLD CUP HIGHLIGHTSFS112/9
127FIFA WORLD CUP TODAY LFS112/14
127FIFA WORLD CUP TONIGHT DFS111/28
122FIFA WORLD CUP HIGHLIGHTSFS112/10
113FIFA WORLD CUP LIVE LFS111/21
106FIFA WORLD CUP LIVE LFS112/2
105FIFA COPA MUN-22-45-UNVSO: GHANA V URUGUAYUNIVERSO12/2
104FIFA WORLD CUP TONIGHT DFS112/1
104FIFA WORLD CUP TONIGHT DFS112/3
99FIFA WORLD CUP HIGHLIGHTSFS111/27
97FIFA WORLD CUP HIGHLIGHTSFS111/23
97FIF COP MUN-22-07: MEXICO VS POLONIAUNIVERSO11/22
96FIF COP MUN-22-10: ESPANA VS COSTA RICAUNIVERSO11/23
95FIFA WORLD CUP TONIGHT DFS112/18
94FIFA WORLD CUP HIGHLIGHTSFS211/29
92FIFA WORLD CUP HIGHLIGHTSFS111/26
90FIF COP MUN-22-16: BRASIL VS SERBIAUNIVERSO11/24
86FIFA WORLD CUP HIGHLIGHTSFS112/3
85FIFA WORLD CUP LIVE LFS112/1
85FIF COP MUN-22-14: URUGUAY VS COREAUNIVERSO11/24
84FIFA WORLD CUP: GS:SPAIN VS COSTA RICAFOXD11/23
81FIFA WORLD CUP: GS:ENGLAND VS IRANFOXD11/21
81FIFA WORLD CUP TONIGHT DFS112/4
79FIFA WORLD CUP HIGHLIGHTSFS112/18
76FIFA WORLD CUP: GS:ARGENTINA V SAUDI ARABIAFOXD11/22
76FIFA WORLD CUP LIVE LFS111/26
75FIFA WORLD CUP TONIGHT DFS111/21
75FIFA WORLD CUP PREVIEWFS111/28
74FIF COP MUN-22-46: COREA VS PORTUGALUNIVERSO12/2
73FIFA WORLD CUP PREVIEWFS111/27
72FIF COP MUN-22-61: ARGENTINA V CROACIAUNIVERSO12/13
71FIFA WORLD CUP: GS:QATAR VS ECUADORFOXD11/20
70FIFA WORLD CUP HIGHLIGHTSFS112/4
68FIFA WORLD CUP HIGHLIGHTSFS112/13
67FIFA WORLD CUP TONIGHT DFS112/17
67FIFA COPA MUN-22-47-UNVSO: SERBIA V SUIZAUNIVERSO12/2
66FIFA WORLD CUP: QF:NETHERLANDS V ARGENTINAFOXD12/9
65FIFA WORLD CUP: GS:NETHERLANDS V ECUADORFOXD11/25
63FIF COP MUN-22-19: PAISES BAJOS VS ECUADORUNIVERSO11/25
62FIFA WORLD CUP: GS:GERMANY VS JAPANFOXD11/23
62FIFA WORLD CUP: QF:MOROCCO VS PORTUGALFOXD12/10
62FIF COP MUN-22-32: PORTUGAL V URUGUAYUNIVERSO11/28
60FIFA WORLD CUP: GS:MEXICO VS POLANDFOXD11/22
59FIFA COPA MUN-22-33: GALES V INGLATERRAUNIVERSO11/29
58FIF COP MUN-22-20-UNVSO: INGLATERRA VS EEUUUNIVERSO11/25
53FIF COP MUN-22-43-UNVSO-R: JAPON VS ESPANAUNIVERSO12/1
45FIFA WORLD CUP: GS:ENGLAND VS USAFOXD11/25
43FIF COP MUN-22-15-UNVSO: PORTUGAL V GHANAUNIVERSO11/24
42FIF COP MUN-22-44: COSTA RICA V ALEMANIAUNIVERSO12/1
42FIFA COPA MUN-22-42-UNVSO: CAN V MARRUECOSUNIVERSO12/1
37FIFA WORLD CUPFOXD11/24
37FIFA-MU-22-64-TEL-UNVSO: ARGENTINA V FRANCIAUNIVERSO12/18
35FIF COP MUN-22-01-UNVSO: CATAR VS ECUADORUNIVERSO11/20

1 comment:

Lord Lillis said...

Was there any breakdown between streaming versus OTA? Most, if not all, Fox affiliates, even the OTOs, broadcast at 720p. The Fox app streaming was 4k UHD on my AppleTV - it was glorious. It was also surprising unfunded with the same commercials running multiple times per segment (did you know Kroger distribution is hiring?)

Knowing this number would give insight as to both direct-to-consumer broadcasting as well as NextGen rollouts.