Thursday, December 29, 2022

Soccer Viewership: NOV 21-DEC 26

Catching up on all the non-World Cup soccer-related programming that took place during the World Cup and the week after.

Highlights/Lowlights:

• Two major tournaments took place during the World Cup. (1) Copa por Mexica (like the FA Cup of Mexico) and the Men's and Women's NCAA Tournament for soccer.

• The return of the Premier League on Boxing Day did very well. Measurably up from 2020 and 2021

Boxing Day Averages
451k - 2020 (Saturday)
365k - 2021 (Sunday)
550k - 2022 (Monday)

• Copa Por Mexico seems to be a moving target year to year (similar to the US Open Cup, I suppose). While the numbers aren't blowing anyone's hair back, they were consistent. Likely because this year's tournament was a bit more tidy, taking place over a couple weeks.

• ESPNU carried both the Men's and Women's NCAA tournaments. More or less the semi and final did okay for ESPNU programming that lives off non-basketball and football NCAA tournament events.

• Some might be wondering why I separate the World Cup - I do it because it is more like the Olympics than soccer. I do think that some viewers might peel off and watch the PL and stick with it (because that's where most of the talent and stars seem to play), but I don't see it really doing much for the other leagues on US TV.

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US TV Viewership: Nov 21 - Dec 26
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
795PREMIER LEAGUE L: LIVERPOOL/ASTON VILLAUSA12/26
787COPA POR MEXICO: TOLUCA V AMERICAUNIVISION12/19
541COPA POR MEXICO: CHIVAS V SANTOSUNIVISION12/19
504PREMIER LG LIVE STUDIOUSA12/26
482PREMIER LEAGUE L: NEWCASTLE/LEICESTERUSA12/26
468PREMIER LG LIVE STUDIOUSA12/26
374PREMIER LEAGUE L: TOTTENHAM/BRENTFORDUSA12/26
346PREMIER LG LIVE STUDIOUSA12/26
293COPA POR MEXICO L: GROUP: TIGRES / CHIVASTUDN12/22
264PREMIER LG LIVE STUDIOUSA12/26
208COPA-HOME 12/18-TEL-UNVSOUNIVERSO12/18
196COPA POR MEXICO L: GROUP: UNAM / AMERICATUDN12/23
190COPA POR MEXICO: GROUP: CHIVAS MAZATLANTUDN12/16
162COPA POR MEXICO 1: GROUP: TOLUCA/AMERICATUDN12/19
158COPA POR MEXICO 2 : GROUP: ATLAS / SANTOSTUDN12/12
158COPA POR MEXICO 2: GROUP: CHIVAS/SANTOSTUDN12/19
157COPA POR MEXICO L: GROUP: ATLAS / MAZATLANTUDN12/20
152COPA POR MEXICO L: GROUP: TOLUCA/CRUZ AZULTUDN12/22
146COPA POR MEXICO: GROUP: AMERICA / NECAXATUDN12/15
146COPA POR MEXICO L: GROUP: UNAM/CRUZ AZULTUDN12/16
137NCAA MENS SOCCER T: INDIANA/SYRACUSEESPNU12/12
135COPA POR MEXICO L: GROUP: MAZATLAN/SANTOSTUDN12/23
123COPA POR MEXICO: GROUP: CRUZ AZUL/NECAXATUDN12/12
121COPA POR MEXICO 12/17: GROUP:  TIGRES/ATLASTUDN12/17
113COPA POR MEXICO L: GROUP: UNAM / TOLUCATUDN12/13
108COPA POR MEXICO L: GROUP: TOLUCA / NECAXATUDN12/26
100FUTBOL CENTRAL LTUDN12/17
99COPA POR MEXICO L: GROUP: UNAM / NECAXATUDN12/20
88COPA POR MEXICO L: GROUP: TIGRES/MAZATLANTUDN12/13
88LIGA PREMIER: ASTON VILLA VS LIVERPOOLUNIVERSO12/26
77ESPN FCESPN12/18
76WMNS COLL SOCCER T: NORTH CAROLINA/UCLAESPNU12/5
74REPUBLICA DE LA COPATUDN12/10
72HOY COP 11/29-TEL-UNVSO 2UNIVERSO11/29
72REPUBLICA DE LA COPATUDN12/9
71WMNS COLL SOCCER TOURN  L: ALABAMA/UCLAESPNU12/2
68NCAA MENS SOCCER T: CREIGHTON/SYRACUSEESPNU12/9
62ESPN FCESPN12/11
54HOY COPA 12/1-TEL-UNVSO 2UNIVERSO12/1
48NCAA MENS SOCCER T: PITTSBURGH/INDIANAESPNU12/9
46ESPN FC   LESPN212/18
44REPUBLICA DE LA COPATUDN11/24
40PARTIDO AMISTOSO L: ATHLETIC BILBAO /CHIVASTUDN12/11
39COPA-HOME 12/18-UNVSO-RUNIVERSO12/18
35REPUBLICA DE LA COPA SUNTUDN12/11
27REPUBLICA DEPORTIVA SUNTUDN12/25
21FUTBOL PICANTE AFT     LESPND11/24
21REPUBLICA DE LA COPA SUNTUDN12/18

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Wednesday, December 21, 2022

World Cup 2022 Viewership Summary (+full list)

World Cup 2022 Viewership Summary:

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• Overall the World Cup qualifies as a "big event," meaning - it pulls in viewers from just about every corner of the content viewership universe.

• World Cup matches fall somewhere between Sunday afternoon NFL games and the NBA on pay-TV.

• In my opinion, this WC compares fairly equally to 2018 in Russia overall.

• This year's WC was the first to have the updated OOH (Out of Home) measurement by Nielsen. It has added somewhere between 20-30% to this year's event. Which, for me is a wild change from previous years, making comparison tough.

• The USMNT was, by some distance, the main events on FOX networks. On Span-lang it was a bit more spread out.

• NBC had a very stong WC. Telemundo coverage did very well and I'm sure Peacock picked up a lot of subs.

Viewership by Network, MATCH:
4.66m FOX
1.71m Telemundo
1.32m Fox Sports 1
91k Universo
67k Fox Deportes

Viewership by Network, STUDIO:
383k Fox Sports 1
94k Fox Sports 2
37k Fox Deportes

HERE'S ALL MY DATA

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US TV Viewership: World Cup 2022 - Qatar
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
16,783Final: Argentina - FranceFOX12/18
15,377England – United StatesFOX11/25
13,625Round of 16: Netherlands - USAFOX12/3
12,365Iran – United StatesFOX11/29
8,855Quarterfinal: England/FranceFOX12/10
6,592Semifinal: France - MoroccoFOX12/14
6,466Semifinal: Argentina v CroatiaFOX12/13
6,440Quarterfinal: Netherlands/ArgentinaFOX12/9
6,187Brazil – SerbiaFOX11/24
5,624Quarterfinal: Morocco v PortugalFOX12/10
5,534Final: Argentina - FranceTEL12/18
5,450Round of 16: Arg/AusFOX12/3
4,867Portugal – GhanaFOX11/24
4,481Quarterfinal: Croatia/BrazilFOX12/9
4,160Brazil – SerbiaTEL11/24
4,132FIFA WORLD CUP GS L: ARGENTINA/MEXICOFS111/26
3,9563rd Place: Croatia - MoroccoFOX12/17
3,866Belgium – CanadaFOX11/23
3,773FIFA MEN WC GS USA VS WALESFOX11/21
3,719France – AustraliaFOX11/22
3,647Portugal – UruguayFOX11/28
3,605Round of 16: Brazil/KoreaFOX12/5
3,594FIFA WORLD CUP GS L: SPAIN/GERMANYFS111/27
3,590Round of 16: Portugal/SwitzFOX12/6
3,509Mexico – PolandFOX11/22
3,485Poland – ArgentinaFOX11/30
3,240England – United StatesTEL11/25
3,102Quarterfinal: England/FranceTEL12/10
3,096Quarterfinal: Netherlands/ArgentinaTEL12/9
3,094Round of 16: Morocco/SpainFOX12/6
3,071FIFA WORLD CUP GS L: QATAR/ECUADORFS111/20
2,989Saudi Arabia – MexicoTEL11/30
2,964Portugal – GhanaTEL11/24
2,950Round of 16: Japan/CroatiaFOX12/5
2,928Cameroon – BrazilFOX12/2
2,901Spain – Costa RicaFOX11/23
2,839FIFA MEN WC GS BRAZIL VS SERBIAFOX11/24
2,831Semifinal: Argentina v CroatiaTEL12/13
2,815FIFA WORLD CUP GS L: CROATIA/CANADAFS111/27
2,775Brazil – SwitzerlandFOX11/28
2,726FIFA WORLD CUP TODAY LFS112/18
2,631FIFA WORLD CUP GS L: FRANCE/DENMARKFS111/26
2,624Japan – SpainFOX12/1
2,581Senegal – NetherlandsFOX11/21
2,574FIFA WORLD CUP RD16 L: ENGLAND/SENEGALFS112/4
2,448FIFA WORLD CUP RD16 L: FRANCE/POLANDFS112/4
2,414Semifinal: France - MoroccoTEL12/14
2,292United States – WalesTEL11/21
2,250Round of 16: England/SenegalTEL12/4
2,215Iran – United StatesTEL11/29
2,215Round of 16: Arg/AusTEL12/3
2,204FIFA MEN WC GS PORTUGAL VS GHANAFOX11/24
2,155FIFA COPA MUN BRASIL VS SERBIATEL11/24
2,150Portugal – UruguayTEL11/28
2,140Korea Republic – PortugalFOX12/2
2,092Round of 16: Net - USATEL12/3
2,011Round of 16: France/PolandTEL12/4
1,974Quarterfinal: Morocco v PortugalTEL12/10
1,965Round of 16: Brazil/KoreaTEL12/5
1,944Round of 16: Portugal/SwitzTEL12/6
1,923Croatia – BelgiumFOX12/1
1,876Spain – Costa RicaTEL11/23
1,865FIFA MEN WC GS BELGIUM VS CANADAFOX11/23
1,864FIFA WORLD CUP TODAY LFS111/26
1,839Cameroon – BrazilTEL12/2
1,819Tunisia – FranceFOX11/30
1,808FIFA MEN WC GS FRANCE VS AUSTRALIAFOX11/22
1,803France – AustraliaTEL11/22
1,757Quarterfinal: Croatia/BrazilTEL12/9
1,735FIFA WORLD CUP TODAY LFS111/27
1,7253rd Place: Croatia - MoroccoTEL12/17
1,715FIFA MEN WC GS MEXICO VS POLANDFOX11/22
1,715Mexico – PolandTEL11/22
1,697Belgium – CanadaTEL11/23
1,636Japan – SpainTEL12/1
1,608FIFA WORLD CUP GS L: GERMANY/JAPANFS111/23
1,572FIFA COPA MUN PORTUGAL VS GHANATEL11/24
1,547FIFA WORLD CUP GS L: SAUDI ARABIA/MEXICOFS111/30
1,539FIFA WORLD CUP GS L: URUGUAY/KOREAFS111/24
1,469FIFA WORLD CUP TODAY LFS111/27
1,454Brazil – SwitzerlandTEL11/28
1,447FIFA COPA MUN MEXICO VS POLONATEL11/22
1,392Round of 16: Morocco/SpainTEL12/6
1,388FIFA WORLD CUP GS L: ENGLAND/IR IRANFS111/21
1,361FIFA WORLD CUP TODAY LFS111/26
1,359FIFA MEN WC GS SPAW VS COSTA RICAFOX11/23
1,306Netherlands – QatarFOX11/29
1,250FIFA WORLD CUP GS L: POLAND/SAUDI ARABIAFS111/26
1,240FIFA WORLD CUP GS L: BELGIUM/MOROCCOFS111/27
1,233FIFA MEN WC GS SENEGAL VS NETHERLANDSFOX11/21
1,208Ecuador – SenegalTEL11/29
1,188Senegal – NetherlandsTEL11/21
1,140Poland – ArgentinaTEL11/30
1,139Round of 16: Japan/CroatiaTEL12/5
1,136FIFA WORLD CUP GS L: QATAR/SENEGALFS111/25
1,131FIFA WORLD CUP TODAY LFS112/4
1,114FIFA WORLD CUP GS L: COSTA RICA/GERMANYFS112/1
1,108FIFA WORLD CUP GS L: ECUADOR/SENEGALFS111/29
1,089FIFA COPA MUN EEO/U. VS GALESTEL11/21
1,065FIFA WORLD CUP GS L: DENMARK/TUNISIAFS111/22
1,038Uruguay – Korea RepublicTEL11/24
1,029Tunisia – FranceTEL11/30
954FIFA COPA MUN ESPANA VS COSTA RICATEL11/23
927Korea Republic – PortugalTEL12/2
915FIFA WORLD CUP GS L: SERBIA/SWITZERLANDFS112/2
912FIFA WORLD CUP GS L: KOREA REPUBLIC/GHANAFS111/28
877Germany – JapanTEL11/23
852FIFA WORLD CUP TODAY LFS111/30
849FIFA COPA MUN FRANCA VS AUSTRALIATEL11/22
838FIFA COPA MUN BELGICA VS CANADATEL11/23
814FIFA WORLD CUP LIVE LFS111/20
802FIFA WORLD CUP TODAY LFS111/29
783FIFA WORLD CUP TODAY LFS112/1
740Denmark – TunisiaTEL11/22
728Croatia – BelgiumTEL12/1
700England – IranTEL11/21
697FIFA WORLD CUP GS L: GHANA/URUGUAYFS112/2
626FIFA WORLD CUP GS LFS111/22
614FIFA WORLD CUP FIN FOX LFS112/18
606FIFA WORLD CUP GS LFS111/25
600FIFA WORLD CUP GS L: AUSTRALIA/DENMARKFS111/30
600FIFA WORLD CUP TODAY LFS112/2
579FIFA COPA MUN SENEGAL VS PAISES BAUOSTEL11/21
546FIFA COPA MUN URUGUAY V REPUBLICA DE COREATEL11/24
545Korea Republic – GhanaTEL11/28
491FIFA WORLD CUP GS LFS111/27
487FIFA WORLD CUP TODAY LFS111/30
481FIFA WORLD CUP GS L: WALES/ENGLANDFS111/29
475FIFA WORLD CUP TODAY LFS112/2
463FIFA WORLD CUP GS LFS111/24
448FIFA WORLD CUP TODAY LFS112/1
433FIFA WORLD CUP GS LFS111/23
431FIFA COPA MUN ALEMAMA VS JAPONTEL11/23
394FIFA WORLD CUP GS LFS111/28
373FIFA WORLD CUP TODAY LFS111/27
365FIFA WORLD CUP GS L: CANADA/MOROCCOFS112/1
360FIFA WORLD CUP TODAY LFS111/25
358FIFA COPA MUN DWAMARCA VS TUNEZTEL11/22
350FIFA WORLD CUP TODAY LFS111/22
346FIFA WORLD CUP TODAY LFS111/24
342FIFA WORLD CUP GS LFS111/26
331FIFA COPA MUN WGLATERRA VS IRANTEL11/21
314FIFA WORLD CUP TODAY LFS111/23
291FIFA-MUN-22-64-TEL: ARGENTINA V FRANCIAUNIVERSO12/18
282FIFA WORLD CUP LIVE LFS112/4
277FIFA WORLD CUP TONIGHT DFS111/22
274FIFA WORLD CUP TODAY LFS111/28
253FIFA WORLD CUP GS LFS111/26
243FIFA WORLD CUP TODAY LFS111/26
238FIFA WORLD CUP HIGHLIGHTSFS111/24
237FIFA WORLD CUP TONIGHT DFS111/24
219FIFA WORLD CUP TODAY LFS112/13
200FIFA WORLD CUP TONIGHT DFS111/27
194FIFA WORLD CUP TONIGHT DFS111/25
192FIFA COPA MUN-22-39: POLONIA VS ARGENTINAUNIVERSO11/30
190FIFA WORLD CUP GS LFS111/27
179FIFA WORLD CUP TONIGHT DFS112/9
173FIFA WORLD CUP TODAY LFS112/5
157FIFA WORLD CUP HIGHLIGHTSFS111/22
156FIFA COPA MUN-22-44: COSTA RICA V ALEMANIAUNIVERSO12/1
155FIFA WORLD CUP HIGHLIGHTSFS111/28
148FIFA WORLD CUP LIVE LFS111/29
147FIFA WORLD CUP TODAY LFS112/9
144FIFA WORLD CUP TONIGHT DFS111/23
143FIFA WORLD CUP TODAY LFS112/6
143FIFA WORLD CUP TONIGHT DFS112/2
141FIF COP MUN-22-08: ARGENTINA V ARABIA SAUDITAUNIVERSO11/22
140FIFA WORLD CUP PREVIEWFS111/22
133FIF COP MUN-22-11-UNVSO: ALEMANIA VS JAPONUNIVERSO11/23
132FIFA WORLD CUP HIGHLIGHTSFS112/9
127FIFA WORLD CUP TODAY LFS112/14
127FIFA WORLD CUP TONIGHT DFS111/28
122FIFA WORLD CUP HIGHLIGHTSFS112/10
113FIFA WORLD CUP LIVE LFS111/21
106FIFA WORLD CUP LIVE LFS112/2
105FIFA COPA MUN-22-45-UNVSO: GHANA V URUGUAYUNIVERSO12/2
104FIFA WORLD CUP TONIGHT DFS112/1
104FIFA WORLD CUP TONIGHT DFS112/3
99FIFA WORLD CUP HIGHLIGHTSFS111/27
97FIFA WORLD CUP HIGHLIGHTSFS111/23
97FIF COP MUN-22-07: MEXICO VS POLONIAUNIVERSO11/22
96FIF COP MUN-22-10: ESPANA VS COSTA RICAUNIVERSO11/23
95FIFA WORLD CUP TONIGHT DFS112/18
94FIFA WORLD CUP HIGHLIGHTSFS211/29
92FIFA WORLD CUP HIGHLIGHTSFS111/26
90FIF COP MUN-22-16: BRASIL VS SERBIAUNIVERSO11/24
86FIFA WORLD CUP HIGHLIGHTSFS112/3
85FIFA WORLD CUP LIVE LFS112/1
85FIF COP MUN-22-14: URUGUAY VS COREAUNIVERSO11/24
84FIFA WORLD CUP: GS:SPAIN VS COSTA RICAFOXD11/23
81FIFA WORLD CUP: GS:ENGLAND VS IRANFOXD11/21
81FIFA WORLD CUP TONIGHT DFS112/4
79FIFA WORLD CUP HIGHLIGHTSFS112/18
76FIFA WORLD CUP: GS:ARGENTINA V SAUDI ARABIAFOXD11/22
76FIFA WORLD CUP LIVE LFS111/26
75FIFA WORLD CUP TONIGHT DFS111/21
75FIFA WORLD CUP PREVIEWFS111/28
74FIF COP MUN-22-46: COREA VS PORTUGALUNIVERSO12/2
73FIFA WORLD CUP PREVIEWFS111/27
72FIF COP MUN-22-61: ARGENTINA V CROACIAUNIVERSO12/13
71FIFA WORLD CUP: GS:QATAR VS ECUADORFOXD11/20
70FIFA WORLD CUP HIGHLIGHTSFS112/4
68FIFA WORLD CUP HIGHLIGHTSFS112/13
67FIFA WORLD CUP TONIGHT DFS112/17
67FIFA COPA MUN-22-47-UNVSO: SERBIA V SUIZAUNIVERSO12/2
66FIFA WORLD CUP: QF:NETHERLANDS V ARGENTINAFOXD12/9
65FIFA WORLD CUP: GS:NETHERLANDS V ECUADORFOXD11/25
63FIF COP MUN-22-19: PAISES BAJOS VS ECUADORUNIVERSO11/25
62FIFA WORLD CUP: GS:GERMANY VS JAPANFOXD11/23
62FIFA WORLD CUP: QF:MOROCCO VS PORTUGALFOXD12/10
62FIF COP MUN-22-32: PORTUGAL V URUGUAYUNIVERSO11/28
60FIFA WORLD CUP: GS:MEXICO VS POLANDFOXD11/22
59FIFA COPA MUN-22-33: GALES V INGLATERRAUNIVERSO11/29
58FIF COP MUN-22-20-UNVSO: INGLATERRA VS EEUUUNIVERSO11/25
53FIF COP MUN-22-43-UNVSO-R: JAPON VS ESPANAUNIVERSO12/1
45FIFA WORLD CUP: GS:ENGLAND VS USAFOXD11/25
43FIF COP MUN-22-15-UNVSO: PORTUGAL V GHANAUNIVERSO11/24
42FIF COP MUN-22-44: COSTA RICA V ALEMANIAUNIVERSO12/1
42FIFA COPA MUN-22-42-UNVSO: CAN V MARRUECOSUNIVERSO12/1
37FIFA WORLD CUPFOXD11/24
37FIFA-MU-22-64-TEL-UNVSO: ARGENTINA V FRANCIAUNIVERSO12/18
35FIF COP MUN-22-01-UNVSO: CATAR VS ECUADORUNIVERSO11/20
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