Wednesday, October 13, 2021

TV Soccer Viewership: Oct 5-11

The table below includes all soccer-related cable programs that were on cable last week, sorted by viewership total.

1. The USA v Jamaica matchup took the top spot during this international break. TUDN's coverage of The Mexican National Team also did well, particularly considering that the games are usually cast simultaneously on their over-the-air channel - as of the time of this post, I don't have those numbers, they are normally around 1m, however.

2. ESPN continues to do well broadcasting games involving big European national teams. The Spain v France matchup was played directly opposite the NFL on Sunday afternoon. If you combine both the ESPN and TUDN broadcast, it tops the USMNT match (626k) at number 1.

3. TUDN's soccer-related programs like Futbal Central and Linea de Cuatro did well during this international break.

4. UNIVERSO showing up 3 times this week is good for them. I'm not sure if it is related to their recent addition to YouTubeTV, but much gut tells me that it is. YouTubeTV is metered by Nielsen by default. You can turn this tracking off in settings.

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US Cable Viewership: Soccer Programs Oct 5-11
Viewers (000)Event/GameNetworkDate
596WORLD CUP QUAL MATCHES  L: USA /JAMAICAESPN210/7
514SELECCION MEXICANA: MEXICO/CANADATUDN10/7
498SELECCION MEXICANA: MEXICO/HONDURASTUDN10/10
328UEFA NATIONS LEAGUE   L: SPAIN/FRANCEESPN10/10
296UEFA NATIONS LEAGUE 10/10: ESPANA/FRANCIATUDN10/10
247LINEA DE CUATRO LTUDN10/10
195RUMBO AL MUNDIAL: PANAMA VS EE.UU.UNIVERSO10/10
192SELECCION EE.UU. ESTADOS UNIDOS/JAMAICATUDN10/7
180RUMBO AL MUNDIAL: EL SALVADOR VS PANAMAUNIVERSO10/7
164UEFA NATIONS LEAGUE   L: BELGIUM/FRANCEESPN210/7
146UEFA NATIONS LEAGUE 1: BELGICA/FRANCIATUDN10/7
141UEFA NATIONS LEAGUE   L: ITALY/SPAINESPN210/6
141EUROPEAN QUAL HIGHLIGHTSESPN210/9
127UEFA EUROPEAN QUALIF: ANDORRA/INGLATERRATUDN10/9
127FUTBOL CENTRAL EF SUNTUDN10/10
121PARTIDO AMISTOSO L: AMERICA / UNAMTUDN10/8
120PARTIDO AMISTOSO 10/9: CHIVAS / LEONTUDN10/9
117RUMBO AL MUNDIAL: HONDURAS V COSTA RICAUNIVERSO10/7
115CONTACTO DEPORTIVOTUDN10/9
111UEFA NATIONS LEAGUE 1: ITALIA / ESPANATUDN10/6
100FUTBOL CENTRAL LTUDN10/9
97LINEA DE CUATRO LTUDN10/7
82FUTBOL MLS EF SAT: NEW YORK RED BULL/MIAMITUDN10/9
72FUTBOL CENTRAL SUNTUDN10/10
source: showbuzzdaily, spoilertv, helltownbeer

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