Wednesday, October 27, 2021

TV Soccer Viewership: Oct 19-25

42: Last week turned out to be one of the busiest soccer on cable weeks of the year with a total of 42 different events/programs making the list

2: MLS is firmly in the home stretch of its regular season and interest couldn't be lower. Compounding the problem for the league is that there were only 2 games on national TV last week (not counting TUDN because there wasn't enough interest there to pull a rating for MLS).

187: World Chase Tag pulled 187k viewers on Sunday. It's not soccer, but I wanted to highlight that it pulled a number that is right there with some of the soccer properties. In particular, MLS. Why pick on MLS? Because they have the largest TV deal south of the Premier League (right now). 

6: Do you know what else beat MLS last week? 6 non-mainstream sports. Formula 1, Figure Skating, College Volleyball, esports, a show on the Dallas Cowboy Cheerleaders.

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US Cable Viewership: Non-Mainstream Sports Oct 19-25
Viewers (000)Event/GameNetworkDate
255FORMULA 1 PRACTICE LESPN2Oct 22, 21
243FORMULA 1 PRACTICE LESPN2Oct 22, 21
211DALLAS COWBOYS CHRLDRS 16CMTOct 22, 21
204B/R GAMINGTBSOct 22, 21
195FIGURE SKATING: ISU SKATE AMERICANBCSNOct 23, 21
187WORLD CHASE TAG: PHENOMENONESPNOct 24, 21
172FIGURE SKATING: ISU SKATE AMERICANBCSNOct 23, 21
167FORMULA 1 GRAND PRIX: US GRAND PRIXESPNOct 24, 21
137B1G WOMENS VOLLEYBALL L: PENN ST / WISBIG10 NETOct 23, 21
136B1G WOMENS VOLLEYBALL LBIG10 NETOct 23, 21
116MLS REGULAR SEASON      LESPNOct 24, 21
96MAJOR LEAGUE SOCCER L: ORLANDO/REVSFS1Oct 24, 21
53FORMULA 1 GRAND PRIX L: US GRAND PRIXESPN DEPOct 24, 21

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5: Leading the pack last week was the Premier League. Liverpool dismantled Manchester United in front of 706k on NBCSN. Because of the format, the network is blessed with wonderful matchups every week. Very few games include two bad teams. I think the US equivalent would be to think of College Basketball having a top division filled with the best teams only.

0: The interest I have in the traveling soccer show that the US Women have become. I do think that it hurts the development of club soccer in the US more than it helps. That said, 287k suggests that there is still mild interest in the barnstorming events of the team.

Last bullet point - I have noticed that Liga MX on TUDN has slipped since the start of the NFL. I'll look into that a bit more in the future.

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US Cable Viewership: Soccer Programs Oct 19-25
Viewers (000)Event/GameNetworkDate
706PREMIER LEAGUE L: LIVERPOOL/MAN UNITEDNBCSN10/24
400PREMIER LG LIVE STUDIONBCSN10/24
383LIGA MX SAT: AMERICA / TIGRESTUDN10/23
366PREMIER LEAGUE L: TOTTENHAM/WEST HAMNBCSN10/24
314PREMIER LEAGUE GOAL ZONENBCSN10/24
309PREMIER LEAGUE L: WOLVES/LEEDSNBCSN10/23
287USA SOCCER WOMEN        L: USA/SOUTH KOREAESPN210/21
266LIGA MX TUE : AMERICA/SANTOS LAGUNATUDN10/19
245UEFA CHAMPIONS LEAGUE: MAN UNITED/ATALANTATUDN10/20
244PREMIER LEAGUE L: NORWICH/CHELSEANBCSN10/23
222PREMIER LG LIVE STUDIONBCSN10/23
220PREMIER LEAGUE L: ASTON VILLA/ARSENALNBCSN10/22
213LIGA MX TUE: ATLAS / CRUZ AZULTUDN10/19
210LIGA MX L: LEON / UNAMTUDN10/20
207LIGA MX L: PACHUCA / FC JUAREZTUDN10/24
191LIGA MX: TIJUANA VS GUADALAJARAFOX DEP10/20
187WORLD CHASE TAG: PHENOMENONESPN10/24
183UEFA CHAMPIONS LEAGUE: ATLETICO/LIVERPOOLTUDN10/19
182PREMIER LG LIVE STUDIONBCSN10/23
159LIGA MX L: PUEBLA / LEONTUDN10/23
136PREMIER LEAGUE GOAL ZONENBCSN10/22
133UEFA CHAMPIONS LEAGUE 1: BARCA / DYNAMOTUDN10/20
132FUT-EST-CHIVAS-TEL-UNVSO: GUADA V CRUZ AZULUNIVERSO10/23
128LIGA MX L: TIGRES / PACHUCATUDN10/20
125PREMIER LEAGUE L: WATFORD/EVERTONUSA10/23
123LIGA MX L: CLUB ATLETICO SAN LUIS / ATLASTUDN10/24
117LIGA MX L: MAZATLAN / QUERETAROTUDN10/22
116MLS REGULAR SEASON      LESPN10/24
103MISION EUROPATUDN10/19
102LIGA MX SUN: UNAM / TIJUANATUDN10/24
99LIGA MX L: QUERETARO / MONTERREYTUDN10/19
96MAJOR LEAGUE SOCCER L: ORLANDO CITY/REVSFS110/24
95LIGA MX: SANTOS VS TOLUCAFOX DEP10/24
90UEFA CHAMPIONS LEAGUE 1: BRUGGE / MAN CITYTUDN10/19
87MISION EUROPATUDN10/20
85PREMIER LEAGUE DOWNLOADNBCSN10/22
80LIGA PREMIER EXTRAUNIVERSO10/23
78LIGA PREMIER: BRIGHTON VS MANCHESTER CITYUNIVERSO10/23
71CONTACTO DEPORTIVOTUDN10/19
69LIGA PREMIER: LEEDS VS WOLVERHAMPTONUNIVERSO10/23
67FUTBOL CENTRAL LTUDN10/24
66CONTACTO DEPORTIVOTUDN10/23
62LIGUE 1 – L: MARSEILLE V. PARIS SAINT GERMAINBEIN ESP10/24

sources: showbuzzdaily, spoilertv, helltown

3 comments:

Bobby said...

I wonder how the NLL is going to stack up next year if it gets the full force promotion effort from ESPN. It's actually a long-standing organization with room to expand if it gets some buzz.

Larry W Johnson II said...

The more I find out about the NLL the more surprised I am. I had no idea it has been around for 35 years. I think it'll pay off if they put some promotion behind it. 250k-400k type numbers. It'd be a fraction of the price MLS wants.

Bobby said...

I watched some highlights when I read about the ESPN deal and the crowds surprised me. They get mid-low NBA numbers in the venue.