Friday, April 23, 2021

Women's Sports v MLS on US Cable

Below is a list of every women's sporting event that got more than 300k viewers since January 1, 2020. 

Out of curiosity, I've also included every MLS game (11 of 78 listed here) in the same timeframe that has over 300k.

This is US cable only.

A couple callouts:
1. I didn't know about Women's CBB popularity.
2. There would probably be more College Softball on here were it not for the pandemic.
3. The MLS playoff format change (single elimination) helped them.
4. With Tennis I only pulled out events that specifically listed it as a women's event.

Generally speaking, I think Women's sports on TV do better than most people realize. If you get further down the list (under 300k) you get a lot of volleyball, gymnastics, and more softball. It's pretty incredible the diverse amount of sports on this list. For men's sports, the NFL and College Football would make up something like 70% of the top 100 events in this time frame.

I did this to illustrate that even though women's sports don't get the air men's events do - people seek out and find them.



US Cable Viewership: Women's Events v. MLS Jan 1, 2020 - Now
Viewers (000)Event/GameNetworkDate
4,077WMNS NCAA BKBL CHAMP LESPNApr 4, 21
2,692WMNS NCAA BKBL CHAMP L: ARIZONA/CONNESPNApr 2, 21
1,703WMNS NCAA BKBL CHAMP L: BAYLOR/CONNESPNMar 29, 21
1,676WMNS NCAA BKBL CHAMP LESPNApr 2, 21
1,075WMNS NCAA BKBL CHAMP LESPNMar 30, 21
980WMNS NCAA BKBL CHAMP L: INDIANA/ARIZONAESPNMar 29, 21
938WMNS NCAA BKBL CHAMP L: TEXAS/S CAROLINAESPNMar 30, 21
806TENNIS: AUSTRALIAN OPEN L: WOMENS SEMIESPN2Feb 17, 21
804WMNS NCAA BKBL CHAMP LESPNMar 23, 21
765WMNS NCAA BKBL CHAMP L: IOWA ST/TEXAS A&MESPN2Mar 24, 21
744WMNS NCAA BKBL CHAMP L: TEXAS/MARYLANDESPNMar 28, 21
689WMNS NCAA BKBL CHAMP L: OREGON/LOUISVILLEESPNMar 28, 21
638NCAA WBKBL CHAMP STUDIO LESPNApr 2, 21
630WMNS COLL BKBL REG SSN  L: TENNESSEE/UCONNESPNJan 23, 20
597NCAA WBKBL CHAMP STUDIO LESPNApr 4, 21
592WMNS NCAA BKBL CHAMP L: TEXAS/UCLAESPN2Mar 24, 21
574TENNIS: AUSTRALIAN OPEN L: WOMENS SEMIESPN2Jan 29, 20
570WMNS NCAA BKBL CHAMP L: ARIZONA/TEXAS A&MESPN2Mar 27, 21
570WNBA PLAYOFFS L: LAS VEGAS/WASHINGTONESPNOct 6, 20
569WMNS NCAA BKBL CHAMP L: HIGH POINT/CONESPNMar 21, 21
568SHE BELIEVES CUP L: USA/BRAZILFS1Feb 21, 21
530SHE BELIEVES CUP L: USA/ARGENTINAFS1Feb 24, 21
530WMNS NCAA BKBL CHAMP L: OREGON ST/S CARESPNMar 23, 21
518WMNS COLL BKBL REG SSN  L: BAYLOR/CONNESPNJan 9, 20
502WMNS COLL BKBL REG SSN  L: CONN/TENNESSEEESPNJan 21, 21
498SHE BELIEVES CUP L: USA/CANADAFS1Feb 18, 21
490WMNS NCAA BKBL CHAMP L: INDIANA/NC STATEESPN2Mar 27, 21
481WMNS COLL BKBL REG SSN L: UCONN/S CAROLINAESPN2Feb 10, 20
478MLS REGULAR SEASON      L: PHIL/NEW ENGLANDESPNNov 24, 20
464MLS REGULAR SEASON L: ORLANDO/MIAMIESPNJul 8, 20
463MLS REGULAR SEASON      L: LAFC/MIAMIESPNMar 1, 20
461WOM COLL BKBL: BIG EAST L: S CAROLINA/UCONNFS1Feb 8, 21
457MLS REGULAR SEASON      L: SEATTLE/LAFCESPNNov 24, 20
453WMNS NCAA BKBL CHAMP L: MICHIGAN/TENESPN2Mar 23, 21
446NCAA WBKBL CHAMP STUDIO LESPNMar 15, 21
438WMNS COLL BKBL REG SSN  L: NOTRE DAME/LOUESPNFeb 7, 21
438WMNS COLL BKBL REG SSN  L: OREGON/UCONNESPN2Feb 3, 20
431WMNS COLL BKBL REG SSN  L: TEAM USA/LOUESPNFeb 2, 20
422WMNS COLL BKBL POST SSN L: STANFORD/OREGONESPN2Mar 8, 20
419WNBA BASKETBALL L: SEATTLE/NEW YORKESPNJul 25, 20
411WMNS NCAA BKBL CHAMP L: NORTHWESTERN/LOUESPN2Mar 24, 21
409LPGA TOUR: 2020 ANA INSPIRATIONGOLF CHASep 12, 20
403WMNS NCAA BKBL CHAMP L: CEN MICHIGAN/IOWAESPNMar 21, 21
399MLS REGULAR SEASON      L: POR/NASHVILLEESPNMar 8, 20
396WOMENS INTL FRIENDLY L: USA/COLOMBIAFS1Jan 18, 21
387USA SOCCER WOMEN        L: USA/ENGLANDESPN2Mar 5, 20
387WNBA DRAFT              L: N/AESPNApr 17, 20
380COLL SOFTBALL REG SSN   L: UCLA/FLORIDA STESPN2Feb 16, 20
380WMNS COLL BKBL REG SSN  LESPNJan 16, 20
380WMNS NCAA BKBL CHAMP LESPN2Mar 23, 21
376WMNS COLL BKBL REG SSN  L: OREGON/STANFORDESPN2Feb 24, 20
368WMNS COLL BKBL POST SSN L: MISS ST/S CAROLINAESPN2Mar 8, 20
368WMNS COLL BKBL REG SSN  L: TEAM USA/UCONNESPN2Jan 27, 20
365MLS REGULAR SEASON L: POR/ORLANDOESPNAug 11, 20
362WMNS COLL BKBL REG SSN  L: TEXAS A&M/MISSSTESPNFeb 9, 20
362WOM CONCACAF OLYM QUAL L: SEMI:USA/MEXICOFS1Feb 7, 20
355TENNIS: AUSTRALIAN OPEN: WOMENS FINALESPN2Feb 1, 20
350WMNS NCAA BKBL CHAMP LESPN2Mar 24, 21
344WNBA PLAYOFFS L: SEATTLE/LAS VEGASESPN2Oct 2, 20
337WMNS NCAA BKBL CHAMP L: WRIGHT ST/ARKESPNMar 22, 21
336WMNS NCAA BKBL CHAMP L: MERCER/S CAROLINAESPNMar 21, 21
333MLS REGULAR SEASON      L: KANSAS CITY/MINESPNJul 12, 20
331WNBA PREVIEW/REVIEW L: N/AESPNApr 15, 21
326MLS PLAYOFFS L: CONF FINAL: SEATTLE/MINFS1Dec 7, 20
322WOM CONCACAF OLYM QUAL L: USA/COSTA RICAFS1Feb 3, 20
321MLS PLAYOFFS L: CONF SEMI: SEATTLE/DALLASFS1Dec 1, 20
320WMNS COLL BKBL REG SSN  LESPNFeb 15, 21
319MLS REGULAR SEASON      L: SEATTLE/SAN JOSEESPNJul 10, 20
318WMNS COLL BKBL POST SSN LESPN2Mar 9, 20
318WMNS COLL BKBL REG SSN  L: TEN/TEXAS A&MESPNFeb 14, 21
317USA SOCCER WOMEN        L: USA/COLOMBIAESPN2Jan 22, 21
311MLS REGULAR SEASON      L: SEATTLE/CHICAGOESPNMar 1, 20
311LPGA TOURGOLF CHAJan 24, 21
310WNBA BASKETBALL L: MINNESOTA/LA SPARKSESPNAug 9, 20
309WMNS COLL BKBL REG SSN  L: S CAROLINA/KENESPNJan 10, 21
308LPGA TOUR: ANA INSPIRATIONGOLF CHAApr 4, 21
307WOM CONCACAF OLYM QUAL L: FINAL:CAN/USAFS2Feb 9, 20
301WMNS NCAA BKBL CHAMP LESPN2Mar 23, 21

source: ShowBuzzDaily


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