Saturday, March 30, 2024

Soccer Viewership Leaderboard, 2024 Q1 (ish)

Removed are international events, so this is league competitions only. Single network. 

It is an average of Nielsen's reported viewership.

Highlighted in black are things topping 600k, a number that I believe is "good enough" in the sports viewership world. 300s and below is more or less content fodder or support programming for another network.

Notes below table.
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NumberLeague EventNetwork
1,044Premier LeaguePEACOCK
901Premier LeagueNBC
818Liga MXTEL
712Liga MXUNI
614NWSLABC
529Premier League (Studio)NBC
394Premier LeagueUSA
373Liga MX (Studio)UNI
329Major League SoccerFOX
234Premier LeagueTEL
227Liga MX (Studio)TEL
218NWSLION
184Premier League (Studio)TEL
181La LigaESPND
171Liga MXFOXD
170Premier League (Studio)USA
169Premier LeagueTEL
142Liga MXUNIVERSO
135NWSL (Studio)ION
134Concacaf Champions CupFS2
129Liga MXTUDN
113NWSLESPN2
101UEFA Champions LeagueTUDN
85Concacaf Champions CupFS1
79Major League SoccerFS1
36Major League SoccerFOXD
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... CBS Sports is not measured by Nielsen... many Leagues/Events now have a simulcast if on broadcast tv... exception; MLS simulcasts pay-tv... games downwind might be a bit inflated as I don't keep up with everything that might be in 4/5 figures... no count qualifier (didn't eliminate single games or studio shows)... No, I don't have streaming data, Peacock is really the only net that reports... after tracking this stuff for nearly 5 years I believe streaming nums are sub-50k... MLS games involving Messi and his debut in 2023 would be the exception of course... US data only.

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Questions, comments? Message me on Twitter or email: ljbaby654@gmail.com
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Wednesday, March 27, 2024

Soccer Viewership: MAR 18 - 24

The Mexican National Team (and the US Men) topped the week with 2.3m on Univision.

Highlights/Lowlights:

• The NWSL again surprises on ION. It has filled a gap left by MLS nicely (re: ESPN2 number as well).

• Paramount+ released a PR statement about the USMNT/MEX being the most streamed international they have on record. 

• Again, my little policy here on this site is to post reported streaming numbers. So these OTT nets not publishing numbers will be hurt in summaries. With the Amazon/NFL, big international soccer events and the PL on Peacock, and Netflix publishing data - the time has come. 

• Post or perish.

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US TV Viewership: MAR 18 - 24
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
2,301CONCACAF NATIONS LG: MEXICO/USMNTUNI3/24
963FUTBOL CENTRAL: NATIONS LEAGUEUNI3/24
416MENS INTL FRIENDLY: ENGLAND/BRAZILFOX3/23
395CONCACAF NATIONS LG: PANAMA/JAMAICAUNIMAS3/24
295ZONA MIXTATEL3/24
221ZONA MIXTATEL3/23
182NWSL: BAY FC/WASHINGTON SPIRITION3/23
135NWSL BREAK SHOWION3/23
130PARTIDO AMISTOSO: AMERIAC/CRUZ AZULTUDN3/23
122NWSL: KANSAS CITY CURRENT/SAN DIEGO WAVEION3/23
114PARTIDO AMISTOSO: FRANCE/ALEMANIATUDN3/23
113NWSL: PORTLAND/NJ-NY GOTHAMESPN23/24
109FUT INTL AMISTOSO: ARGENTINA/EL SALVADORFOXD3/22

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com


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Wednesday, March 20, 2024

Soccer Viewership: MAR 11 - 17

Club America and Chivas do their thing on Telemundo. NWSL posts a strong number.

Highlights/Lowlights:

• The two biggest "brands" in Liga MX deliver 1.5m across Telemundo and Universo. The game was also simulstreamed on Peacock (no number).

• MLS had a forgettable weekend on the FOX family of networks.

• Interest in the Concacaf Champions Cup remains low, even with the addition of Messi and games that included MLS vs. Liga MX.

• The NWSL topped 600k on ABC. A strong number for the league. A match on ION also topped 200k, somewhat surprisingly. The league will be happy with both.

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US TV Viewership: MAR 11 - 17
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,502LIGA MX: CHIVAS/AMERICATEL+UNVS3/16
1,338LIGA MX: CHIVAS/AMERICATEL3/16
704LIGA MX: TIGRES/MAZATLAN +TUNI3/16
679PREMIER LEAGUE: ASTON VILLA/WEST HAMTEL+USA3/17
653PREMIER LEAGUE: TOTTENHAM/FULHAMUSA+TEL3/16
614NWSL: THORNS/KC CURRENTABC3/16
496LIGA MX: CRUZ AZUL/NECAXAUNI3/16
427PREMIER LEAGUE: ASTON VILLA/WEST HAMUSA3/17
394PREMIER LEAGUE: TOTTENHAM/FULHAMUSA3/16
361PREMIER LEAGUE: NOTTINGHAM/LUTONUSA3/16
348CONCACAF CHAMPS CUP: AMERICA/CHIVASTUDN3/13
338ZONA MIXTATEL3/17
334PREMIER LEAGUE: NEWCASTLE/CHELSEAUSA3/11
306FUTBOL CENTRAL EF SATUNI3/16
277MLS: SOUNDERS/COLORADOFOX+D3/16
272PREMIER LG LIVE STUDIOUSA3/16
261MLS: SOUNDERS/COLORADOFOX3/16
252PREMIER LEAGUE: ASTON VILLA/WEST HAMTEL3/17
245LA LIGA: ATLETICO DE MADRID/BARCAESPND3/17
230PREMIER LEAGUE: TOTTENHAM/FULHAMTEL3/16
223CONCACAF CHAMPS CUP: TIGRES/ORLANDOFS1+TUDN3/12
221LIGA PREMIER 3ER: SUNTEL3/17
218NWSL: CHICAGO RED STARS/UTAH ROYALSION3/16
200PREMIER LG LIVE STUDIOUSA3/17
164LIGA MX: CHIVAS/AMERICAUNIVERSO3/16
161PREMIER LG LIVE STUDIOUSA3/17
158CONCACAF CHAMPS CUP: MIAMI/NASHVILLEFS23/13
146PREMIER LG LIVE STUDIOUSA3/11
144LIGA MX: ATLAS/MONTERREYTUDN3/17
144PREMIER LG LIVE STUDIOUSA3/16
139CONCACAF CHAMPS CUP: TIGRES/ORLANDOTUDN3/12
124LA LIGA: OSASUNA/REAL MADRIDESPND3/16
114LIGA MX: CLUB ATLETICO/PACHUCATUDN3/17
114PREMIER LEAGUE GOAL ZONEUSA3/11
112ZONA MIXTATEL3/16
105CONCACAF CHAMPS CUP: PACHUCA/PHIL UNIONFS13/12
105MISION EUROPA+TUNI3/16
102UEFA CHAMPIONS LEAGUE: BARCA/NAPOLITUDN3/12
96MLS: ORLANDO/ATLANTAFS1+FOXD3/17
84CONCACAF CHAMPS CUP: TIGRES/ORLANDOFS13/12
79MLS: ORLANDO/ATLANTAFS13/17
67CONCACAF CHAMPS CUP: COLUMBUS/HOUSTONFS13/12
29PREMIER LEAGUE: TOTTENHAM/FULHAMUNIVERSO3/16
17MLS: ORLANDO/ATLANTAFOXD3/17
16MLS: SOUNDERS/COLORADOFOXD3/16

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com


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