Thursday, January 11, 2024

Soccer Viewership: JAN 1 - 7

Light week one of 2024.

Highlights/Lowlights:

• FA Cup week in England so the PL schedule only included a couple early week games.

• It doesn't look like any FA Cup games were on traditional TV. Streaming numbers are most likely very small.

• Newcastle v Liverpool did do a big number for USA, 716k.

• La Liga keeps chugging along. Stable numbers for over a year now on ESPND.

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US TV Viewership: JAN 1 - 7
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
716PREMIER LEAGUE: NEWCASTLE/LIVERPOOLUSA1/1
356PREMIER LEAGUE: BRIGHTON/WEST HAMUSA1/2
234PREMIER LG LIVE STUDIOUSA1/1
202PREMIER LG LIVE STUDIOUSA1/2
189ZONA MIXTA - SATTEL1/6
181ZONA MIXTA - SUN: N/ATEL1/7
159PREMIER LEAGUE GOAL ZONEUSA1/1
155PREMIER LEAGUE GOAL ZONEUSA1/2
144LA LIGA: LAS PALMAS/BARCELONAESPND1/4
142LA LIGA: GIRONA/ATLETICO DE MATRIDESPND1/3
135LA LIGA: REAL MADRID/MALLORCAESPND1/3

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

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Thursday, January 4, 2024

Soccer Viewership: DEC 27 - 31

The last week of the calendar year is all Premier League.

Highlights/Lowlights:

• PL on NBC has finished the first half of its season +7% YOY and +13% over 2021.

• PL on USA finished +2% over last year, 20% over 2021.

• This wraps up the calendar year 2023. I'll get to summaries for all leagues in the coming week.

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US TV Viewership: DEC 27 - 31 [SHORT WEEK]
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
798NBC PREMIER LEAGUE: MAN UNITED/NOTTINGHAMNBC12/30
507PREMIER LEAGUE: MAN CITY/EVERTONUSA12/27
433PREMIER LEAGUE: BOURNEMOUTH/TOTTENHAMUSA12/31
411PREMIER LEAGUE: EVERTON/WOLVESUSA12/30
405NBC PREMIER LEAGUE POST: N/ANBC12/30
354PREMIER LEAGUE: TOTTENHAM/BRIGHTONUSA12/28
287PREMIER LEAGUE GOAL ZONE: N/AUSA12/27
276PREMIER LEAGUE GOAL ZONE: N/AUSA12/31
275ZONA MIXTA - SATTEL12/30
255PREMIER LEAGUE: CHELSEA/LUTONUSA12/30
205ZONA MIXTA - FRITEL12/29
171LIGA PREMIER 3ERTEL12/31
163PREMIER LG LIVE STUDIO: N/AUSA12/28
152PREMIER LG LIVE STUDIO: N/AUSA12/31
151LIGA PREMIER: TOTTENHAM/BOURNEMOUTHTEL12/31

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.


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Friday, December 29, 2023

Soccer Viewership: DEC 18 - 26

The Premier League takes center stage over the Christmas and Boxing Day holiday week and delivers.

Highlights/Lowlights:

• Extending the week to include Boxing Day.

• Thank you World Soccer Talk for including my analysis on the TV battle that is Liga MX and the Prem.

• The Prem's Total Average Viewership over these nine days topped 9.1m - higher than all of 2023 MLS on Broadcast and Pay-TV (7.2m). 

• The Premier League's total across all networks in 2023 topped 172m. The Bundesliga was 2.46m Total Avg Mins on the year. La Liga 15.8m.

• Boxing Day games on USA YOY comparison - 2022: 550k... 2023: 602k. A hearty +10%.

• Peacock makes an app this week with 464k.

• NBC is reporting that the Arsenal/Liverpool match on Christmas Eve Eve was their most watched. 1.493m tuned in on NBC, 464k on Peacock, and 328k on Telemundo. Notably, the top 5 Premier League most-watched matches are from 2023.

• The Premier League will end the year +7% on NBC YOY. +1% on USA.

• Full YE 2023 analysis next week.

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US TV Viewership: DEC 18 - 26 [EXTENEDED WEEK]
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,493NBC PREMIER LEAGUE: ARSENAL/LIVERPOOLNBC12/23
838PREMIER LEAGUE: ASTON VILLA/MAN UNITEDUSA12/26
756PREMIER LEAGUE: LIVERPOOL/BURNLEYUSA12/26
595PREMIER LG LIVE STUDIO: N/AUSA12/26
532PREMIER LEAGUE: FULHAM/BOURNEMOUTHUSA12/26
520PREMIER LG LIVE STUDIO: N/AUSA12/26
503PREMIER LEAGUE: NEWCASTLE/LUTON TOWNUSA12/23
464PEACOCK PREMIER LEAGUE: ARSENAL/LIVERPOOLPEACOCK12/23
403PREMIER LEAGUE: CHELSEA/WOLVESUSA12/24
352PREMIER LEAGUE: MAN UNITED/WEST HAMUSA12/23
345PREMIER LG LIVE STUDIO: N/AUSA12/26
336PREMIER LEAGUE: SHEFFIELD/ASTON VILLAUSA12/22
328LIGA PREMIER: ARSENAL/LIVERPOOLTEL12/23
315PREMIER LEAGUE GOAL ZONE: N/AUSA12/26
282PREMIER LEAGUE: NOTTINGHAM/NEWCASTLEUSA12/26
269PREMIER LEAGUE: BRIGHTON/CRYSTAL PALACEUSA12/21
246ZONA MIXTA - FRITEL12/22
239ZONA MIXTA - SATTEL12/23
225PARTIDO AMISTOSO: CLUB AMERICA/BARCELONATUDN12/21
189LA LIGA: ALAVES/REAL MADRIDESPND12/21
175LIGA PREMIER 3ER - SUN: N/ATEL12/24
152PREMIER LG LIVE STUDIO: N/AUSA12/21
140PREMIER LG LIVE STUDIO: N/AUSA12/22
138LIGA PREMIER: CHELSEA/WOLVESTEL12/24
126PREMIER LG LIVE STUDIO: N/AUSA12/23
120PREMIER LEAGUE GOAL ZONE: N/AUSA12/21
119PREMIER LG LIVE STUDIO: N/AUSA12/26
112PREMIER LG LIVE STUDIO: N/AUSA12/24

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.



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Thursday, December 21, 2023

Soccer Viewership: DEC 11 - 17

Liga MX wraps up its Apertura part of the season with a couple solid numbers but remains way down vs last year.

Highlights/Lowlights:

• The Man United v Liverpool match pulled 2.2m total between NBC, TEL, and Peacock.

• Hey, a streaming number - 500k for the above match.

• Reminder that the +T is a simulcast total for Univision games.

• Liga MX finishes Apertura down -12% YOY (looking at post Leagues Cup. That's very not good. I believe the key driver is the Leagues Cup / Messi disruption early in the season. The numbers took months to recover.

• Prem jumps up to +2% YOY (on season) for NBC. Holds at +2% on USA.

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US TV Viewership: DEC 11 - 17
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
2,214LIGA MX FINAL: AMERICA/TIGRES +TUNI12/17
1,590LIGA MX: TIGRES/AMERICA +TUNI12/14
1,258NBC PREMIER LEAGUE: MAN UNITED/LIVERPOOLNBC12/17
958FUTBOL CENTRALUNI12/14
827NBC PREMIER LEAGUE: EVERTON/BURNLEYNBC12/16
762FUTBOL CENTRAL: LIGA MX +TUNI12/17
645PARTIDO AMISTOSO: MEXICO/COLOMBIA +TUNIMAS12/16
576LIGA MX FINAL: AMERICA/TIGRES +UNITUDN12/17
500PREMIER LEAGUE: MAN UNITED/LIVERPOOLPEACOCK12/17
487UEFA CHAMPIONS LEAGUE: DORTMUND/PSG +TUNI12/13
479PREMIER LEAGUE: CRYSTAL PALACE/MAN CITYUSA12/16
476PREMIER LEAGUE: BRIGHTON/ARSENALUSA12/17
451LIGA PREMIER: LIVERPOOL/MAN UNITEDTEL12/17
445UEFA CHAMPIONS LEAGUE: MAN UNITED/BAYERN+TUNI12/12
404LIGA MX: TIGRES/AMERICA +UNITUDN12/14
389PREMIER LG LIVE STUDIO: N/AUSA12/16
288ZONA MIXTATEL12/16
280PREMIER LEAGUE: MAN CITY/CRYSTAL PALACETEL12/16
276PREMIER LEAGUE: TOTTENHAM/NOTTINGHAMUSA12/15
270LA LIGA: VALENCIA/BARCALONAESPND12/16
255ZONA MIXTATEL12/17
217UEFA EUROPA LEAGUE: WEST HAM/FREIDBURG +TUNIMAS12/14
213ZONA MIXTA-FTEL12/15
202LA LIGA: REAL MADRID/VILLARREALESPND12/17
199PREMIER LG LIVE STUDIO: N/AUSA12/16
191LIGA PREMIER: BRIGHTON/ARSENALTEL12/17
171PARTIDO AMISTOSO: MEXICO/COLOMBIA +UMATUDN12/16
167PREMIER LG LIVE STUDIO: N/AUSA12/17
158UEFA CHAMPIONS L: PSV/ARSENALUNIMAS12/12
152UEFA CHAMPIONS L: CRVENA ZVEZDA/MAN CITY+TUNIMAS12/13
109PREMIER LG LIVE STUDIO: N/AUSA12/15
77UEFA CHAMPIONS LEAGUE: PSV/ARSENALTUDN12/12
53UEFA CHAMPIONS LEAGUE: MAN UNITED/BAYERN+UNITUDN12/12

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

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