Thursday, January 5, 2023

Soccer Viewership: DEC 27-JAN 2

Happy New Year. 811k for Arsenal and Brighton top last week.

Highlights/Lowlights:

• The Premier League enjoys its last week on center stage as Liga MX starts up this week.

• Overall the PL is up about +10% vs last year's holiday slate of games.

Prem YOY Boxing Day - New Years
429k Last Year
495k This Year

• MLS is still about 7 weeks off from starting. Reminder: It will only be on FOX networks.

• Copa por Mexico wrapped up with relatively strong numbers on TUDN. All in all, it pulls slightly better numbers than regular-season MLS games on pay-TV.

• La Liga slipped in 3 matches this week. The best mark was Real Madrid's 139k (vs. Valladolid CF).

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US TV Viewership: Dec 27 - Jan 2
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
811NBC PREMIER LEAGUE: ARSENAL V BRIGHTONNBC12/31
523PREMIER LEAGUE L: LIVERPOOL/BRENTFORDUSA1/2
521PREMIER LEAGUE L: NOTTINGHAM/MAN UNITEDUSA12/27
510PREMIER LEAGUE L: BOURNEMOUTH/CHELSEAUSA12/27
496PREMIER LEAGUE L: LEEDS/NEWCASTLEUSA12/31
433PREMIER LEAGUE L: MANCHESTER CITY/LEEDSUSA12/28
430PREMIER LG LIVE STUDIOUSA12/27
414COPA POR MEXICO: MONARCAS MAZATLA/TIGRESTUDN12/30
362PREMIER LG LIVE STUDIOUSA12/31
342COPA POR MEXICO: GROUP: AMERICA/CRUZ AZULTUDN12/27
287PREMIER LEAGUE L: MAN CITY/WOLVESUSA12/31
272COPA POR MEXICO L: GROUP: ATLAS / CHIVASTUDN12/27
257PREMIER LEAGUE GOAL ZONEUSA1/2
234PREMIER LG LIVE STUDIOUSA1/2
218PREMIER LEAGUE L: BRENTFORD/WEST HAMUSA12/30
200PREMIER LG LIVE STUDIOUSA12/31
174PREMIER LG LIVE STUDIOUSA12/28
164PREMIER LG LIVE STUDIOUSA12/27
154PREMIER LEAGUE GOAL ZONEUSA12/28
141PREMIER LEAGUE GOAL ZONEUSA12/27
139LA LIGA    L: VALLADOLID/REAL MADRIDESPND12/30
137COPA POR MEXICO L: GROUP: TIGRES / SANTOSTUDN12/27
122PREMIER LEAGUE GOAL ZONEUSA12/30
100FUTBOL CENTRAL LTUDN12/30
83LIGA PREMIER: BRENTFORD VS LIVERPOOLUNIVERSO1/2
65LIGA PREMIER: BRIGHTON VS ARSENALUNIVERSO12/31
58LA LIGA    L: ATLETICO MADRID/ELCHEESPND12/29
46LIGA PREMIER: MAN UNITED VS NOTNGHM FRSTUNIVERSO12/27
35LIGA PREMIER EXTRAUNIVERSO12/31
34LIGA PREMIER EXTRAUNIVERSO12/30
29LA LIGA    L: REAL BETIS/ATHLETIC CLUBESPND12/29
19LIGA MX COMPACTOFOXD12/29

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Calendar Year YOY's

+26% Premier League (NBCSN/USA)

+5% Liga MX (TUDN)
0% MLS on FOX
-6% MLS on ESPN

-12% on FS1
-15% on ABC



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Thursday, December 29, 2022

Soccer Viewership: NOV 21-DEC 26

Catching up on all the non-World Cup soccer-related programming that took place during the World Cup and the week after.

Highlights/Lowlights:

• Two major tournaments took place during the World Cup. (1) Copa por Mexica (like the FA Cup of Mexico) and the Men's and Women's NCAA Tournament for soccer.

• The return of the Premier League on Boxing Day did very well. Measurably up from 2020 and 2021

Boxing Day Averages
451k - 2020 (Saturday)
365k - 2021 (Sunday)
550k - 2022 (Monday)

• Copa Por Mexico seems to be a moving target year to year (similar to the US Open Cup, I suppose). While the numbers aren't blowing anyone's hair back, they were consistent. Likely because this year's tournament was a bit more tidy, taking place over a couple weeks.

• ESPNU carried both the Men's and Women's NCAA tournaments. More or less the semi and final did okay for ESPNU programming that lives off non-basketball and football NCAA tournament events.

• Some might be wondering why I separate the World Cup - I do it because it is more like the Olympics than soccer. I do think that some viewers might peel off and watch the PL and stick with it (because that's where most of the talent and stars seem to play), but I don't see it really doing much for the other leagues on US TV.

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US TV Viewership: Nov 21 - Dec 26
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
795PREMIER LEAGUE L: LIVERPOOL/ASTON VILLAUSA12/26
787COPA POR MEXICO: TOLUCA V AMERICAUNIVISION12/19
541COPA POR MEXICO: CHIVAS V SANTOSUNIVISION12/19
504PREMIER LG LIVE STUDIOUSA12/26
482PREMIER LEAGUE L: NEWCASTLE/LEICESTERUSA12/26
468PREMIER LG LIVE STUDIOUSA12/26
374PREMIER LEAGUE L: TOTTENHAM/BRENTFORDUSA12/26
346PREMIER LG LIVE STUDIOUSA12/26
293COPA POR MEXICO L: GROUP: TIGRES / CHIVASTUDN12/22
264PREMIER LG LIVE STUDIOUSA12/26
208COPA-HOME 12/18-TEL-UNVSOUNIVERSO12/18
196COPA POR MEXICO L: GROUP: UNAM / AMERICATUDN12/23
190COPA POR MEXICO: GROUP: CHIVAS MAZATLANTUDN12/16
162COPA POR MEXICO 1: GROUP: TOLUCA/AMERICATUDN12/19
158COPA POR MEXICO 2 : GROUP: ATLAS / SANTOSTUDN12/12
158COPA POR MEXICO 2: GROUP: CHIVAS/SANTOSTUDN12/19
157COPA POR MEXICO L: GROUP: ATLAS / MAZATLANTUDN12/20
152COPA POR MEXICO L: GROUP: TOLUCA/CRUZ AZULTUDN12/22
146COPA POR MEXICO: GROUP: AMERICA / NECAXATUDN12/15
146COPA POR MEXICO L: GROUP: UNAM/CRUZ AZULTUDN12/16
137NCAA MENS SOCCER T: INDIANA/SYRACUSEESPNU12/12
135COPA POR MEXICO L: GROUP: MAZATLAN/SANTOSTUDN12/23
123COPA POR MEXICO: GROUP: CRUZ AZUL/NECAXATUDN12/12
121COPA POR MEXICO 12/17: GROUP:  TIGRES/ATLASTUDN12/17
113COPA POR MEXICO L: GROUP: UNAM / TOLUCATUDN12/13
108COPA POR MEXICO L: GROUP: TOLUCA / NECAXATUDN12/26
100FUTBOL CENTRAL LTUDN12/17
99COPA POR MEXICO L: GROUP: UNAM / NECAXATUDN12/20
88COPA POR MEXICO L: GROUP: TIGRES/MAZATLANTUDN12/13
88LIGA PREMIER: ASTON VILLA VS LIVERPOOLUNIVERSO12/26
77ESPN FCESPN12/18
76WMNS COLL SOCCER T: NORTH CAROLINA/UCLAESPNU12/5
74REPUBLICA DE LA COPATUDN12/10
72HOY COP 11/29-TEL-UNVSO 2UNIVERSO11/29
72REPUBLICA DE LA COPATUDN12/9
71WMNS COLL SOCCER TOURN  L: ALABAMA/UCLAESPNU12/2
68NCAA MENS SOCCER T: CREIGHTON/SYRACUSEESPNU12/9
62ESPN FCESPN12/11
54HOY COPA 12/1-TEL-UNVSO 2UNIVERSO12/1
48NCAA MENS SOCCER T: PITTSBURGH/INDIANAESPNU12/9
46ESPN FC   LESPN212/18
44REPUBLICA DE LA COPATUDN11/24
40PARTIDO AMISTOSO L: ATHLETIC BILBAO /CHIVASTUDN12/11
39COPA-HOME 12/18-UNVSO-RUNIVERSO12/18
35REPUBLICA DE LA COPA SUNTUDN12/11
27REPUBLICA DEPORTIVA SUNTUDN12/25
21FUTBOL PICANTE AFT     LESPND11/24
21REPUBLICA DE LA COPA SUNTUDN12/18

sources: showbuzzdaily, spoilertv, helltown (analysis)

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