Wednesday, May 11, 2022

Soccer Viewership: MAY 3 - 9

UEFA Champions League returns last week to once again top the weekly chart. 1.11m for the Real / City match shows a healthy jump over previous rounds on CBS.

More Notes:

• 461k for the NWSL match was an increase over its two previous matches on CBS. I was a bit worried that we'd see a three-match trend downward on the year, which would have set off a couple alarm bells. As it is, the NWSL is holding its own with MLS, Bundesliga, and La Liga on broadcast.

• Fans appear invested in Manchester United's drama this season. Coaching trouble, trying to make the Champions League, and roster problems all contribute to a soap opera that is that club. And viewership reflects that.

• Liga MX is stumbling to the finish line this year on TUDN. They are down 10% from both 2021 and 2020. The Clausura part of the season finishes in a couple weeks.

• The Premier League remains up YOY on pay TV (+34% over 2021, +9% over 2020).

• MLS finally has a not-embarrassing week. Seattle's win over Pumas in the CCL is a nice moment for the league, although it is interesting that it seems more like a win for the Sounders more than MLS.

• Over on FS1, MLS had a big 300k+ number aided by a popular NASCAR race lead-in.

• MLS was bumped off ESPN last week by the NHL and NBA playoffs.

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US TV Viewership: Soccer Programs May 3 - 9
Viewers (000)Event/GameNetworkDate
1,110UEFA CHAMP LEAGUE-SEMI: REAL V MAN CITYCBS5/4
944NBC PREMIER LEAGUE: MAN UNITED V BRIGHTONNBC5/7
744PREMIER LEAGUE L: TOTTENHAM/LIVERPOOLUSA5/7
601PREMIER LEAGUE L: WOLVES/CHELSEAUSA5/7
578PREMIER LG LIVE STUDIOUSA5/7
532PREMIER LEAGUE L: NEWCASTLE/MAN CITYUSA5/8
461NWSL CHALLENGE CUP: NC VS WASHINGTONCBS5/7
458CONCACAF CHAMP LEAG: FINAL: SEATTLE/UNAMTUDN5/4
413PREMIER LG LIVE STUDIOUSA5/8
412PREMIER LEAGUE L: EVERTON/LEICESTERUSA5/8
371UEFA CHAMPIONS LEAGUE: SF: REAL/CITYTUDN5/4
357MAJOR LEAGUE SOCCER L: AUSTIN FC/LA GALAXYFS15/8
345LIGA MX L: REPECHAJE: PUEBLA / MAZATLANTUDN5/8
307FUT-ES-CHIVA-SU-TEL-UNVSO: GUADA VS UNAMUNIVERSO5/8
300CONCACAF CHAMP LEAGUE: FIN: SEATTLE/PUNAMFS15/4
291LIGA MX PLAYOFFS: WC:MONTERREY VS SAN LUISFOXD5/7
225PREMIER LG LIVE STUDIOUSA5/8
210PREMIER LEAGUE GOAL ZONEUSA5/8
208PREMIER LEAGUE GOAL ZONEUSA5/7
200UEFA CHAMPS LEAGUE: VILLARREAL/LIVERPOOLTUDN5/3
200PREMIER LG LIVE STUDIOUSA5/7
180LIGA PREMIER: LIVERPOOL VS TOTTENHAMUNIVERSO5/7
132FUT-ES-CH-XT-SU-TEL-UNVSOUNIVERSO5/8
122MISION EUROPA LTUDN5/4
112LIGA PREMIER: BRIGHTON VS MAN UNITEDUNIVERSO5/7
100FUTBOL CENTRAL LTUDN5/4
99LIGA PREMIER EXTRAUNIVERSO5/7
85LIGA PREMIER EXTRAUNIVERSO5/7
83ESPN FOOTBALL CENTER   LESPND5/8
69FUTBOL CLUB LTUDN5/4
68LIGA PREMIER: CHELSEA VS WOLVERHAMPTONUNIVERSO5/7
61FUTBOL CENTRALTUDN5/4
54LIGA MX FEMENIL: QF:MONTERREY VS TIJUANAFOXD5/9
47FUTBOL CENTRAL LTUDN5/8
40FUTBOL PICANTE      LESPND5/8

sources: showbuzzdaily, spoilertv, helltown

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Here are the updated Eng-lang leaderboards for soccer programs separated by traditional broadcast networks and pay-TV (which includes live streamers YTTV and Hulu).

000sProgram - BroadcastCount
881Premier League9
826UEFA Champions League13
484FA Women's Super League1
450MLS - ABC1
438USWNT1
437MLS - FOX4
434Bundesliga1
428NWSL3
396La Liga1

000sProgram - Pay TVCount
869World Cup Qualifier - Concacaf3
426Premier League71
295USMNT1
234Premier League - Studio95
213MLS - ESPN11
190USWNT2
180General Soccer4
161MLS - FS110
158World Cup Qualifier - UEFA2
155Concacaf Champions League7
118FIFA Club World Cup1
37Ligue 12



Wednesday, May 4, 2022

Soccer Viewership: APR 26 - MAY 2

We are deep into the busy soccer territory of the soccer calendar right now with another 38 events to report.

Highlights/Lowlights:

• Champions League on CBS tops the list this week by edging out the Premier League on NBC. The success of the PL is likely driving UCL viewership, but it's probably taken hold enough that non-PL matchups next year will still pull +700k.

• Another two strong USA Network PL games around 500k. Arsenal v West Ham is mildly surprised at a big 552k. It puts it 10th on the calendar year for the network. Arsenal is a bit behind Man City, United, Liverpool, and Chelsea as a regular "hit" in the ratings.

• CONCACAF Champions League on TUDN jumps over Liga MX matches last week. CCL MLS v Liga MX draws do well on Span-lang but terrible on Eng-lang.

• Liga MX - Women jump on the list this week, but not on the normal TUDN network. This week it is Fox Deportes (76k). There appears to be a glimmer of interest in this completely non-promoted competition.

• MLS had another bad week. Barely a pulse on FS1 and on ESPN the league continues to be drawing about half of last year average audience.

• Clerical Note: I've separated PL games from Studio shows in my reporting of YOY +/- numbers and Leaderboards. With that, the PL is +32% YOY (and +6% over 2020).

• A light week for Liga MX puts them down 10% YOY (down 9% from 2020). I still contend that removing their version of promotion and relegation will continue to erode interest in the league.

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US TV Viewership: Soccer Programs Apr 26 - May 2
Viewers (000)Event/GameNetworkDate
993UEFA CHAMPIONS LEAGUE-SEMI: MAN CITY V REALCBS4/26
805UEFA CHAMPIONS LEAGUE-SEMI: L'POOL V VILLACBS4/27
712NBC PREMIER LEAGUE: MAN CITY V LEEDSNBC4/30
552PREMIER LEAGUE L: ARSENAL/WEST HAMUSA5/1
468PREMIER LEAGUE L: CHELSEA/EVERTONUSA5/1
453CONCACAF CHAMP LEAG WED: UNAM / SEATTLETUDN4/27
427LIGA MX SAT 2: AMERICA / CRUZ AZULTUDN4/30
402PREMIER LEAGUE L: LIVERPOOL/NEWCASTLEUSA4/30
359PREMIER LEAGUE L: BRENTFORD/MAN UNITEDUSA5/2
336PREMIER LEAGUE L: CHELSEA/MANUNITEDUSA4/28
324LIGA MX L: LEON / TOLUCATUDN5/1
295LIGA MX L: MAZATLAN / PUEBLATUDN4/29
295LIGA MX SAT: ATLAS VS. TIGRES UANLTUDN4/30
287PREMIER LEAGUE L: BURNLEY/WATFORDUSA4/30
281LIGA MX FRI: NECAXA / CHIVAS GUADALAJARATUDN4/29
260PREMIER LG LIVE STUDIOUSA4/30
247UEFA CHAMPIONS LEAGUE: SF: MAN CITY / REALTUDN4/26
240MLS REGULAR SEASON  L: NASHVILLE/PHIESPN5/1
234PREMIER LG LIVE STUDIOUSA4/30
210PREMIER LG LIVE STUDIOUSA4/30
197PREMIER LG LIVE STUDIOUSA5/2
177UEFA CHAMPIONS LEAGUE: SF: L'OOL/ VILLARREALTUDN4/27
173PREMIER LG LIVE STUDIOUSA5/1
158PREMIER LEAGUE GOAL ZONEUSA5/1
158LIGA MX SUN: UNAM / PACHUCATUDN5/1
150LIGA MX L: ATLETICO SAN LUIS/SANTOS LAGUNATUDN5/1
146MISION EUROPA LTUDN4/26
145CONCACAF CHAMP LEAGUE L: FIN:UNAM/SEATTLEFS14/27
144PREMIER LG LIVE STUDIOUSA4/28
137LIGA MX L: QUERETARO / JUAREZTUDN4/30
126PREMIER LEAGUE GOAL ZONEUSA5/2
115PREMIER LEAGUE GOAL ZONEUSA4/28
114FUTBOL CENTRAL LTUDN5/1
102MAJOR LEAGUE SOCCER L: LAFC/MINNESOTAFS15/1
82UEFA EUROPA LEAGUE L: WEST HAM/EINTRACHTTUDN4/28
78MISION EUROPA LTUDN4/27
76FUTBOL CENTRAL LTUDN4/27
76LIGA MX FEMENIL: TIJUANA VS JUAREZFOXD5/2

sources: showbuzzdaily, spoilertv, helltown

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LEADERBOARDS
These tables are Eng-lang averages. They are separated by broadcast (CBS, ABC, FOX) and pay TV (traditional cable, YouTube TV, and Hulu Live).

Upon the request of @jheaps4, I have added some granularity to these tables. MLS is now separated by network. I've also separated Premier League Games from Studio shows.

000sProgram - BroadcastCount
873Premier League8
802UEFA Champions League12
484FA Women's Super League1
450MLS - ABC1
438USWNT1
437MLS - FOX4
434Bundesliga1
412NWSL2
396La Liga1


000sProgram (Cable)Count
869World Cup Qualifier - Concacaf3
417Premier League67
295USMNT1
229Premier League - Studio89
213MLS - ESPN11
190USWNT2
158World Cup Qualifier - UEFA2
139MLS - FS19
131Concacaf Champions League6
118FIFA Club World Cup1
37Ligue 12