Wednesday, February 1, 2023

Soccer Viewership: JAN 24-30

Liga MX takes the spotlight since the Premier League is off due to the FA Cup break. ESPN has rights to the Cup but hasn't put any games on linear.

Highlights/Lowlights:

• Hey, America is the top Liga MX match of the week again. Tigres vs Atletico wasn't far behind. Both games pulled another 250k or so on the TUDN simulcast.

• The drop-off after the primetime games on broadcast is fairly steep. Toluca v Leon did pull 404k but the next best was 230k.

• Camp Cupcake USA performed better on Telemundo than it did on TNT which is mildly surprising. Both numbers are a bit meh, but that is expected this time of year.

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US TV Viewership: Jan 24 - 30
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
909LIGA MX SAT 2: AMERICA V MAZATLANUNIVISION1/28
834LIGA MX SAT: TIGRES V ATLETICOUNIVISION1/28
540AMISTOSO USA: USA V COLOMBIATEL1/28
416USA SOCCER MEN L: USA/COLOMBIATNT1/28
404LIGA MX SUN: TOLUCA V LEONUNIVISION1/29
266LIGA MX SAT 2: AMERICA / MAZATLANTUDN1/28
245LIGA MX SAT: TIGRES / CLUB ATLETICO SAN LUISTUDN1/28
230LIGA MX L: PACHUCA / NECAXATUDN1/29
210LA LIGA    L: REAL MADRID/REAL SOCIEDADESPND1/29
143LIGA MX L: ATLAS / SANTOSTUDN1/26
141LIGA MX: JUAREZ VS GUADALAJARAFOXD1/28
102LIGA MX: TIJUANA VS PUMASFOXD1/27
102LA LIGA    L: GIRONA/FC BARCELONAESPND1/28
95LIGA MX SUN: TOLUCA / LEONTUDN1/29
79LA LIGA    L: CELTA DE VIGO/ATHLETIC CLUBESPND1/29
76AMISTOSO USA: EE.UU. VS SERBIAUNIVERSO1/25
76LA LIGA    L: SEVILLA/ELCHEESPND1/28
75LA LIGA    L: OSASUNA/ATLETICO DE MADRIDESPND1/29
67LA LIGA    L: GETAFE/REAL BETISESPND1/28
61FUTBOL CENTRAL LTUDN1/28
46LIGUE 1 – L: PARIS SAINT GERMAIN V STADE REIMSBEIN1/29
29FUTBOL CENTRAL LTUDN1/29

sources: showbuzzdaily, spoilertv, helltown (analysis)

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2023 Leaderboard:

AVG 000sLEAGUE/EVENTNETWORK
1,002Premier LeagueNBC
751Liga MXUNIVISION
695Liga MXTELEMUNDO
617La LigaABC
406Premier LeagueUSA NETWORK
382Premier LeagueTELEMUNDO
221Premier League - StudioUSA NETWORK
202Liga MXTUDN
146Liga MXFOX DEPORTES
138Liga MXUNIVERSO
120La LigaESPN DEPORTES
117BundesligaESPN2
105La LigaESPN2
73Liga MXESPN DEPORTES
68EPLUNIVERSO
44Ligue 1BEIN SPORT
40Premier League - StudioUNIVERSO
27Ligue 1BEIN SPORT ESPANOL
25Liga MXFOX SPORTS 1
22Copa de FranceFOX DEPORTES



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