Wednesday, February 8, 2023

Soccer Viewership: JAN 31-FEB 6

The Premier League tops +1m again.

Highlights/Lowlights:

• City and Tottenham put up a total of 1.5m if you include Peacock's streaming number. Another 288k came from Telemundo again proving that NBC's TV strategy is the winner of last year's World Cup.

• A non-Club America match on prime time Univision pulled 800k +227k on TUDN's simulcast. 

• The Chivas match on Telemundo also did alright (again, reminder, in primetime).

• YOY Jan % Changes are solid for the PL on USA... +5% over 2022. +19% over 2021.

• YOY Jan % Change is mixed for Liga MX on TUDN... +3% vs 2022, -13% vs 2021.

• Liga MX is also down quite a bit on FOXD and ESPND, but need more games before it's time to sound the alarm.

• The Seattle Sounders' adventure into the FIFA World Cup pulled a solid 82k, which is good for an FS2 match. I'm a believer that Seattle's MLS fandom carries MLS a bit week to week. Without that team the league might be in serious trouble.

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US TV Viewership: Jan 31 - Feb 6
PREMIER LEAGUE
LIGA MX (Mexican Soccer)
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
1,109NBC PREMIER LEAGUE: MAN CITY V TOTTENHAMNBC2/5
800LIGA MX SAT: CRUZ AZUL V TIGRES UANLUNIVISION2/4
764NBC PREMIER LEAGUE: WEST HAM V NEWCASTLENBC2/4
757FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS/QUERETAROTEL2/5
516LIGA MX EF SAT: LEON V PACHUCAUNIVISION2/4
436PREMIER LEAGUE L: ARSENAL/EVERTONUSA2/4
380LIGA MX: SANTOS VS AMERICAFOXD2/4
369PREMIER LEAGUE L: LEEDS/NOTTINGHAMUSA2/5
367PREMIER LEAGUE L: LEICESTER/ASTON VILLAUSA2/4
367PREMIER LG LIVE STUDIOUSA2/4
307PREMIER LEAGUE L: FULHAM/CHELSEAUSA2/3
300PREMIER LG LIVE STUDIOUSA2/5
288LIGA PREMIER - SUN: TOTTENHAM V MAN CITYTEL2/5
269PREMIER LG LIVE STUDIOUSA2/4
227LIGA MX SAT: CRUZ AZUL / TIGRESTUDN2/4
187PREMIER LG LIVE STUDIOUSA2/5
177LIGA MX: MONTERREY VS TOLUCAFOXD2/5
168LA LIGA    L: REAL MADRID/VALENCIAESPND2/2
162LIGA MX L: ATLAS / TOLUCATUDN2/1
149PREMIER LG LIVE STUDIOUSA2/4
147PREMIER LG LIVE STUDIOUSA2/3
143LIGA MX EF SAT: LEON / PACHUCATUDN2/4
127PREMIER LEAGUE GOAL ZONEUSA2/3
126LIGA MX L: NECAXA / TIJUANATUDN2/3
116FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS/QUERETAROUNIVERSO2/5
115LIGA MX L: UNAM / ATLASTUDN2/5
89LA LIGA    L: MALLORCA/REAL MADRIDESPND2/5
84LA LIGA    L: REAL BETIS/FC BARCELONAESPND2/1
82FIFA CLUB WORLD CUP L:SEATTLE/AL AHLYFS22/4
58LA LIGA    L: GIRONA/VALENCIAESPND2/5
44FUTBOL ESTEL CHIVAS EXTRAUNIVERSO2/5
43LIGUE 1 – L: PARIS SAINT GERMAIN V TOULOUSEBEIN ESP2/4
38LIGA MX L: SANTOS LAGUNA/CLUB AMERICAFS22/4
34LA LIGA    L: REAL SOCIEDAD/VALLADOLIDESPND2/5

sources: showbuzzdaily, spoilertv, helltown (analysis)

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