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• Overall the World Cup qualifies as a "big event," meaning - it pulls in viewers from just about every corner of the content viewership universe.
• World Cup matches fall somewhere between Sunday afternoon NFL games and the NBA on pay-TV.
• In my opinion, this WC compares fairly equally to 2018 in Russia overall.
• This year's WC was the first to have the updated OOH (Out of Home) measurement by Nielsen. It has added somewhere between 20-30% to this year's event. Which, for me is a wild change from previous years, making comparison tough.
• The USMNT was, by some distance, the main events on FOX networks. On Span-lang it was a bit more spread out.
• NBC had a very stong WC. Telemundo coverage did very well and I'm sure Peacock picked up a lot of subs.
Viewership by Network, MATCH:
4.66m FOX
1.71m Telemundo
1.32m Fox Sports 1
91k Universo
67k Fox Deportes
Viewership by Network, STUDIO:
383k Fox Sports 1
94k Fox Sports 2
37k Fox Deportes
HERE'S ALL MY DATA
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| US TV Viewership: World Cup 2022 - Qatar | |||
| PREMIER LEAGUE | |||
| LIGA MX | |||
| MAJOR LEAGUE SOCCER | |||
| Viewers (000) | Event/Game | Network | Date |
| 16,783 | Final: Argentina - France | FOX | 12/18 |
| 15,377 | England – United States | FOX | 11/25 |
| 13,625 | Round of 16: Netherlands - USA | FOX | 12/3 |
| 12,365 | Iran – United States | FOX | 11/29 |
| 8,855 | Quarterfinal: England/France | FOX | 12/10 |
| 6,592 | Semifinal: France - Morocco | FOX | 12/14 |
| 6,466 | Semifinal: Argentina v Croatia | FOX | 12/13 |
| 6,440 | Quarterfinal: Netherlands/Argentina | FOX | 12/9 |
| 6,187 | Brazil – Serbia | FOX | 11/24 |
| 5,624 | Quarterfinal: Morocco v Portugal | FOX | 12/10 |
| 5,534 | Final: Argentina - France | TEL | 12/18 |
| 5,450 | Round of 16: Arg/Aus | FOX | 12/3 |
| 4,867 | Portugal – Ghana | FOX | 11/24 |
| 4,481 | Quarterfinal: Croatia/Brazil | FOX | 12/9 |
| 4,160 | Brazil – Serbia | TEL | 11/24 |
| 4,132 | FIFA WORLD CUP GS L: ARGENTINA/MEXICO | FS1 | 11/26 |
| 3,956 | 3rd Place: Croatia - Morocco | FOX | 12/17 |
| 3,866 | Belgium – Canada | FOX | 11/23 |
| 3,773 | FIFA MEN WC GS USA VS WALES | FOX | 11/21 |
| 3,719 | France – Australia | FOX | 11/22 |
| 3,647 | Portugal – Uruguay | FOX | 11/28 |
| 3,605 | Round of 16: Brazil/Korea | FOX | 12/5 |
| 3,594 | FIFA WORLD CUP GS L: SPAIN/GERMANY | FS1 | 11/27 |
| 3,590 | Round of 16: Portugal/Switz | FOX | 12/6 |
| 3,509 | Mexico – Poland | FOX | 11/22 |
| 3,485 | Poland – Argentina | FOX | 11/30 |
| 3,240 | England – United States | TEL | 11/25 |
| 3,102 | Quarterfinal: England/France | TEL | 12/10 |
| 3,096 | Quarterfinal: Netherlands/Argentina | TEL | 12/9 |
| 3,094 | Round of 16: Morocco/Spain | FOX | 12/6 |
| 3,071 | FIFA WORLD CUP GS L: QATAR/ECUADOR | FS1 | 11/20 |
| 2,989 | Saudi Arabia – Mexico | TEL | 11/30 |
| 2,964 | Portugal – Ghana | TEL | 11/24 |
| 2,950 | Round of 16: Japan/Croatia | FOX | 12/5 |
| 2,928 | Cameroon – Brazil | FOX | 12/2 |
| 2,901 | Spain – Costa Rica | FOX | 11/23 |
| 2,839 | FIFA MEN WC GS BRAZIL VS SERBIA | FOX | 11/24 |
| 2,831 | Semifinal: Argentina v Croatia | TEL | 12/13 |
| 2,815 | FIFA WORLD CUP GS L: CROATIA/CANADA | FS1 | 11/27 |
| 2,775 | Brazil – Switzerland | FOX | 11/28 |
| 2,726 | FIFA WORLD CUP TODAY L | FS1 | 12/18 |
| 2,631 | FIFA WORLD CUP GS L: FRANCE/DENMARK | FS1 | 11/26 |
| 2,624 | Japan – Spain | FOX | 12/1 |
| 2,581 | Senegal – Netherlands | FOX | 11/21 |
| 2,574 | FIFA WORLD CUP RD16 L: ENGLAND/SENEGAL | FS1 | 12/4 |
| 2,448 | FIFA WORLD CUP RD16 L: FRANCE/POLAND | FS1 | 12/4 |
| 2,414 | Semifinal: France - Morocco | TEL | 12/14 |
| 2,292 | United States – Wales | TEL | 11/21 |
| 2,250 | Round of 16: England/Senegal | TEL | 12/4 |
| 2,215 | Iran – United States | TEL | 11/29 |
| 2,215 | Round of 16: Arg/Aus | TEL | 12/3 |
| 2,204 | FIFA MEN WC GS PORTUGAL VS GHANA | FOX | 11/24 |
| 2,155 | FIFA COPA MUN BRASIL VS SERBIA | TEL | 11/24 |
| 2,150 | Portugal – Uruguay | TEL | 11/28 |
| 2,140 | Korea Republic – Portugal | FOX | 12/2 |
| 2,092 | Round of 16: Net - USA | TEL | 12/3 |
| 2,011 | Round of 16: France/Poland | TEL | 12/4 |
| 1,974 | Quarterfinal: Morocco v Portugal | TEL | 12/10 |
| 1,965 | Round of 16: Brazil/Korea | TEL | 12/5 |
| 1,944 | Round of 16: Portugal/Switz | TEL | 12/6 |
| 1,923 | Croatia – Belgium | FOX | 12/1 |
| 1,876 | Spain – Costa Rica | TEL | 11/23 |
| 1,865 | FIFA MEN WC GS BELGIUM VS CANADA | FOX | 11/23 |
| 1,864 | FIFA WORLD CUP TODAY L | FS1 | 11/26 |
| 1,839 | Cameroon – Brazil | TEL | 12/2 |
| 1,819 | Tunisia – France | FOX | 11/30 |
| 1,808 | FIFA MEN WC GS FRANCE VS AUSTRALIA | FOX | 11/22 |
| 1,803 | France – Australia | TEL | 11/22 |
| 1,757 | Quarterfinal: Croatia/Brazil | TEL | 12/9 |
| 1,735 | FIFA WORLD CUP TODAY L | FS1 | 11/27 |
| 1,725 | 3rd Place: Croatia - Morocco | TEL | 12/17 |
| 1,715 | FIFA MEN WC GS MEXICO VS POLAND | FOX | 11/22 |
| 1,715 | Mexico – Poland | TEL | 11/22 |
| 1,697 | Belgium – Canada | TEL | 11/23 |
| 1,636 | Japan – Spain | TEL | 12/1 |
| 1,608 | FIFA WORLD CUP GS L: GERMANY/JAPAN | FS1 | 11/23 |
| 1,572 | FIFA COPA MUN PORTUGAL VS GHANA | TEL | 11/24 |
| 1,547 | FIFA WORLD CUP GS L: SAUDI ARABIA/MEXICO | FS1 | 11/30 |
| 1,539 | FIFA WORLD CUP GS L: URUGUAY/KOREA | FS1 | 11/24 |
| 1,469 | FIFA WORLD CUP TODAY L | FS1 | 11/27 |
| 1,454 | Brazil – Switzerland | TEL | 11/28 |
| 1,447 | FIFA COPA MUN MEXICO VS POLONA | TEL | 11/22 |
| 1,392 | Round of 16: Morocco/Spain | TEL | 12/6 |
| 1,388 | FIFA WORLD CUP GS L: ENGLAND/IR IRAN | FS1 | 11/21 |
| 1,361 | FIFA WORLD CUP TODAY L | FS1 | 11/26 |
| 1,359 | FIFA MEN WC GS SPAW VS COSTA RICA | FOX | 11/23 |
| 1,306 | Netherlands – Qatar | FOX | 11/29 |
| 1,250 | FIFA WORLD CUP GS L: POLAND/SAUDI ARABIA | FS1 | 11/26 |
| 1,240 | FIFA WORLD CUP GS L: BELGIUM/MOROCCO | FS1 | 11/27 |
| 1,233 | FIFA MEN WC GS SENEGAL VS NETHERLANDS | FOX | 11/21 |
| 1,208 | Ecuador – Senegal | TEL | 11/29 |
| 1,188 | Senegal – Netherlands | TEL | 11/21 |
| 1,140 | Poland – Argentina | TEL | 11/30 |
| 1,139 | Round of 16: Japan/Croatia | TEL | 12/5 |
| 1,136 | FIFA WORLD CUP GS L: QATAR/SENEGAL | FS1 | 11/25 |
| 1,131 | FIFA WORLD CUP TODAY L | FS1 | 12/4 |
| 1,114 | FIFA WORLD CUP GS L: COSTA RICA/GERMANY | FS1 | 12/1 |
| 1,108 | FIFA WORLD CUP GS L: ECUADOR/SENEGAL | FS1 | 11/29 |
| 1,089 | FIFA COPA MUN EEO/U. VS GALES | TEL | 11/21 |
| 1,065 | FIFA WORLD CUP GS L: DENMARK/TUNISIA | FS1 | 11/22 |
| 1,038 | Uruguay – Korea Republic | TEL | 11/24 |
| 1,029 | Tunisia – France | TEL | 11/30 |
| 954 | FIFA COPA MUN ESPANA VS COSTA RICA | TEL | 11/23 |
| 927 | Korea Republic – Portugal | TEL | 12/2 |
| 915 | FIFA WORLD CUP GS L: SERBIA/SWITZERLAND | FS1 | 12/2 |
| 912 | FIFA WORLD CUP GS L: KOREA REPUBLIC/GHANA | FS1 | 11/28 |
| 877 | Germany – Japan | TEL | 11/23 |
| 852 | FIFA WORLD CUP TODAY L | FS1 | 11/30 |
| 849 | FIFA COPA MUN FRANCA VS AUSTRALIA | TEL | 11/22 |
| 838 | FIFA COPA MUN BELGICA VS CANADA | TEL | 11/23 |
| 814 | FIFA WORLD CUP LIVE L | FS1 | 11/20 |
| 802 | FIFA WORLD CUP TODAY L | FS1 | 11/29 |
| 783 | FIFA WORLD CUP TODAY L | FS1 | 12/1 |
| 740 | Denmark – Tunisia | TEL | 11/22 |
| 728 | Croatia – Belgium | TEL | 12/1 |
| 700 | England – Iran | TEL | 11/21 |
| 697 | FIFA WORLD CUP GS L: GHANA/URUGUAY | FS1 | 12/2 |
| 626 | FIFA WORLD CUP GS L | FS1 | 11/22 |
| 614 | FIFA WORLD CUP FIN FOX L | FS1 | 12/18 |
| 606 | FIFA WORLD CUP GS L | FS1 | 11/25 |
| 600 | FIFA WORLD CUP GS L: AUSTRALIA/DENMARK | FS1 | 11/30 |
| 600 | FIFA WORLD CUP TODAY L | FS1 | 12/2 |
| 579 | FIFA COPA MUN SENEGAL VS PAISES BAUOS | TEL | 11/21 |
| 546 | FIFA COPA MUN URUGUAY V REPUBLICA DE COREA | TEL | 11/24 |
| 545 | Korea Republic – Ghana | TEL | 11/28 |
| 491 | FIFA WORLD CUP GS L | FS1 | 11/27 |
| 487 | FIFA WORLD CUP TODAY L | FS1 | 11/30 |
| 481 | FIFA WORLD CUP GS L: WALES/ENGLAND | FS1 | 11/29 |
| 475 | FIFA WORLD CUP TODAY L | FS1 | 12/2 |
| 463 | FIFA WORLD CUP GS L | FS1 | 11/24 |
| 448 | FIFA WORLD CUP TODAY L | FS1 | 12/1 |
| 433 | FIFA WORLD CUP GS L | FS1 | 11/23 |
| 431 | FIFA COPA MUN ALEMAMA VS JAPON | TEL | 11/23 |
| 394 | FIFA WORLD CUP GS L | FS1 | 11/28 |
| 373 | FIFA WORLD CUP TODAY L | FS1 | 11/27 |
| 365 | FIFA WORLD CUP GS L: CANADA/MOROCCO | FS1 | 12/1 |
| 360 | FIFA WORLD CUP TODAY L | FS1 | 11/25 |
| 358 | FIFA COPA MUN DWAMARCA VS TUNEZ | TEL | 11/22 |
| 350 | FIFA WORLD CUP TODAY L | FS1 | 11/22 |
| 346 | FIFA WORLD CUP TODAY L | FS1 | 11/24 |
| 342 | FIFA WORLD CUP GS L | FS1 | 11/26 |
| 331 | FIFA COPA MUN WGLATERRA VS IRAN | TEL | 11/21 |
| 314 | FIFA WORLD CUP TODAY L | FS1 | 11/23 |
| 291 | FIFA-MUN-22-64-TEL: ARGENTINA V FRANCIA | UNIVERSO | 12/18 |
| 282 | FIFA WORLD CUP LIVE L | FS1 | 12/4 |
| 277 | FIFA WORLD CUP TONIGHT D | FS1 | 11/22 |
| 274 | FIFA WORLD CUP TODAY L | FS1 | 11/28 |
| 253 | FIFA WORLD CUP GS L | FS1 | 11/26 |
| 243 | FIFA WORLD CUP TODAY L | FS1 | 11/26 |
| 238 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 11/24 |
| 237 | FIFA WORLD CUP TONIGHT D | FS1 | 11/24 |
| 219 | FIFA WORLD CUP TODAY L | FS1 | 12/13 |
| 200 | FIFA WORLD CUP TONIGHT D | FS1 | 11/27 |
| 194 | FIFA WORLD CUP TONIGHT D | FS1 | 11/25 |
| 192 | FIFA COPA MUN-22-39: POLONIA VS ARGENTINA | UNIVERSO | 11/30 |
| 190 | FIFA WORLD CUP GS L | FS1 | 11/27 |
| 179 | FIFA WORLD CUP TONIGHT D | FS1 | 12/9 |
| 173 | FIFA WORLD CUP TODAY L | FS1 | 12/5 |
| 157 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 11/22 |
| 156 | FIFA COPA MUN-22-44: COSTA RICA V ALEMANIA | UNIVERSO | 12/1 |
| 155 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 11/28 |
| 148 | FIFA WORLD CUP LIVE L | FS1 | 11/29 |
| 147 | FIFA WORLD CUP TODAY L | FS1 | 12/9 |
| 144 | FIFA WORLD CUP TONIGHT D | FS1 | 11/23 |
| 143 | FIFA WORLD CUP TODAY L | FS1 | 12/6 |
| 143 | FIFA WORLD CUP TONIGHT D | FS1 | 12/2 |
| 141 | FIF COP MUN-22-08: ARGENTINA V ARABIA SAUDITA | UNIVERSO | 11/22 |
| 140 | FIFA WORLD CUP PREVIEW | FS1 | 11/22 |
| 133 | FIF COP MUN-22-11-UNVSO: ALEMANIA VS JAPON | UNIVERSO | 11/23 |
| 132 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 12/9 |
| 127 | FIFA WORLD CUP TODAY L | FS1 | 12/14 |
| 127 | FIFA WORLD CUP TONIGHT D | FS1 | 11/28 |
| 122 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 12/10 |
| 113 | FIFA WORLD CUP LIVE L | FS1 | 11/21 |
| 106 | FIFA WORLD CUP LIVE L | FS1 | 12/2 |
| 105 | FIFA COPA MUN-22-45-UNVSO: GHANA V URUGUAY | UNIVERSO | 12/2 |
| 104 | FIFA WORLD CUP TONIGHT D | FS1 | 12/1 |
| 104 | FIFA WORLD CUP TONIGHT D | FS1 | 12/3 |
| 99 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 11/27 |
| 97 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 11/23 |
| 97 | FIF COP MUN-22-07: MEXICO VS POLONIA | UNIVERSO | 11/22 |
| 96 | FIF COP MUN-22-10: ESPANA VS COSTA RICA | UNIVERSO | 11/23 |
| 95 | FIFA WORLD CUP TONIGHT D | FS1 | 12/18 |
| 94 | FIFA WORLD CUP HIGHLIGHTS | FS2 | 11/29 |
| 92 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 11/26 |
| 90 | FIF COP MUN-22-16: BRASIL VS SERBIA | UNIVERSO | 11/24 |
| 86 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 12/3 |
| 85 | FIFA WORLD CUP LIVE L | FS1 | 12/1 |
| 85 | FIF COP MUN-22-14: URUGUAY VS COREA | UNIVERSO | 11/24 |
| 84 | FIFA WORLD CUP: GS:SPAIN VS COSTA RICA | FOXD | 11/23 |
| 81 | FIFA WORLD CUP: GS:ENGLAND VS IRAN | FOXD | 11/21 |
| 81 | FIFA WORLD CUP TONIGHT D | FS1 | 12/4 |
| 79 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 12/18 |
| 76 | FIFA WORLD CUP: GS:ARGENTINA V SAUDI ARABIA | FOXD | 11/22 |
| 76 | FIFA WORLD CUP LIVE L | FS1 | 11/26 |
| 75 | FIFA WORLD CUP TONIGHT D | FS1 | 11/21 |
| 75 | FIFA WORLD CUP PREVIEW | FS1 | 11/28 |
| 74 | FIF COP MUN-22-46: COREA VS PORTUGAL | UNIVERSO | 12/2 |
| 73 | FIFA WORLD CUP PREVIEW | FS1 | 11/27 |
| 72 | FIF COP MUN-22-61: ARGENTINA V CROACIA | UNIVERSO | 12/13 |
| 71 | FIFA WORLD CUP: GS:QATAR VS ECUADOR | FOXD | 11/20 |
| 70 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 12/4 |
| 68 | FIFA WORLD CUP HIGHLIGHTS | FS1 | 12/13 |
| 67 | FIFA WORLD CUP TONIGHT D | FS1 | 12/17 |
| 67 | FIFA COPA MUN-22-47-UNVSO: SERBIA V SUIZA | UNIVERSO | 12/2 |
| 66 | FIFA WORLD CUP: QF:NETHERLANDS V ARGENTINA | FOXD | 12/9 |
| 65 | FIFA WORLD CUP: GS:NETHERLANDS V ECUADOR | FOXD | 11/25 |
| 63 | FIF COP MUN-22-19: PAISES BAJOS VS ECUADOR | UNIVERSO | 11/25 |
| 62 | FIFA WORLD CUP: GS:GERMANY VS JAPAN | FOXD | 11/23 |
| 62 | FIFA WORLD CUP: QF:MOROCCO VS PORTUGAL | FOXD | 12/10 |
| 62 | FIF COP MUN-22-32: PORTUGAL V URUGUAY | UNIVERSO | 11/28 |
| 60 | FIFA WORLD CUP: GS:MEXICO VS POLAND | FOXD | 11/22 |
| 59 | FIFA COPA MUN-22-33: GALES V INGLATERRA | UNIVERSO | 11/29 |
| 58 | FIF COP MUN-22-20-UNVSO: INGLATERRA VS EEUU | UNIVERSO | 11/25 |
| 53 | FIF COP MUN-22-43-UNVSO-R: JAPON VS ESPANA | UNIVERSO | 12/1 |
| 45 | FIFA WORLD CUP: GS:ENGLAND VS USA | FOXD | 11/25 |
| 43 | FIF COP MUN-22-15-UNVSO: PORTUGAL V GHANA | UNIVERSO | 11/24 |
| 42 | FIF COP MUN-22-44: COSTA RICA V ALEMANIA | UNIVERSO | 12/1 |
| 42 | FIFA COPA MUN-22-42-UNVSO: CAN V MARRUECOS | UNIVERSO | 12/1 |
| 37 | FIFA WORLD CUP | FOXD | 11/24 |
| 37 | FIFA-MU-22-64-TEL-UNVSO: ARGENTINA V FRANCIA | UNIVERSO | 12/18 |
| 35 | FIF COP MUN-22-01-UNVSO: CATAR VS ECUADOR | UNIVERSO | 11/20 |
Was there any breakdown between streaming versus OTA? Most, if not all, Fox affiliates, even the OTOs, broadcast at 720p. The Fox app streaming was 4k UHD on my AppleTV - it was glorious. It was also surprising unfunded with the same commercials running multiple times per segment (did you know Kroger distribution is hiring?)
ReplyDeleteKnowing this number would give insight as to both direct-to-consumer broadcasting as well as NextGen rollouts.