Wednesday, August 31, 2022

Soccer Viewership: AUG 23-29

NBC's coverage of Fulham vs. Arsenal tops the table this week. Chivas holds strong on Telemundo.

Highlights/Lowlights:

• The PL continues its strong start to the 2022/23 season. The league remains +32% YOY on USA.

• A change to the chart this week - I've color-coded the 3 most watched leagues in the US.

• Chivas' deal with Telemundo is performing well. Reminder: I didn't have access to Span-lang broadcast until 2022Q1.

• MLS hitting ESPN averages, -19% YOY. FS1 has a bad Sunday night (rain) with just 98k. FS1 is down -20% YOY.

• MLS was non-existent on Span-lang last week. Neither ESPN game simulcast on ESPND pulled a number nor did FS1's game on FOXD. The two games on Univision (no number reported) that were simulcast on TUDN didn't pull a number.

• Leeds still not moving the viewership meter.

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US TV Viewership: Soccer Programs Aug 23-29
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
Viewers (000)Event/GameNetworkDate
793NBC PREMIER LEAGUE: FULHAM V ARSENALNBC8/27
729FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS VS UNAMTEL8/27
719LIGA MX SAT: TIGRES / NECAXAUNIVISION8/27
527PREMIER LEAGUE L: TOTTENHAM/NOTTINGHAMUSA8/28
384PREMIER LEAGUE L: LEEDS/BRIGHTONUSA8/27
378PREMIER LEAGUE L: UNITED/SOUTHAMPTONUSA8/27
376PREMIER LG LIVE STUDIOUSA8/28
354PREMIER LEAGUE L: WEST HAM/ASTON VILLAUSA8/28
352PREMIER LG LIVE STUDIOUSA8/27
339LIGA MX L: QUERETARO / AMERICATUDN8/23
322LIGA MX L: UNAM / TIGRES UANLTUDN8/24
310PREMIER LG LIVE STUDIOUSA8/27
270MLS REGULAR SEASON   L: PORTLAND/SEATTLEESPN8/26
267LIGA MX SAT: TIGRES / NECAXATUDN8/27
260PREMIER LEAGUE GOAL ZONEUSA8/28
226MLS REGULAR SEASON      L: AUSTIN/LAFCESPN8/26
208FUTBOL ESTELAR CHIVAS: CHIVAS VS MONTERREYUNIVERSO8/23
196LIGA MX: TIJUANA VS MONTERREYFOXD8/28
173LIGA MX: SANTOS VS SAN LUISFOXD8/28
170FUT-EST-CHIVAS-TEL-UNVSO: CHIVAS VS UNAMUNIVERSO8/27
165PREMIER LG LIVE STUDIOUSA8/28
146LIGA MX L: PACHUCA / ATLASTUDN8/25
145LIGA MX EF SAT: CRUZ AZUL / QUERETAROTUDN8/27
121PREMIER LG LIVE STUDIOUSA8/27
119LIGA MX L: PUEBLA FC / FC JUAREZTUDN8/26
119LIGA MX SUNTUDN8/28
108FUTBOL CENTRAL LTUDN8/25
98MAJOR LEAGUE SOCCER L: ORLANDO/NYCFCFS18/28
85MEXICAN FIRST DIVISION L: TIJUANA/SANTOSESPND8/25
66LIGA PREMIER: ARSENAL VS FULHAMUNIVERSO8/27
58LIGUE 1 – L: PSG VS. AS MONACOBEIN ESP8/28
49LIGA PREMIER EXTRAUNIVERSO8/27
46CONCACAF LEAGUE L: CD OLIMPIA/MUNICIPALTUDN8/25
44FUTBOL CLUBTUDN8/24
37FUTBOL PICANTE      LESPND8/25

sources: showbuzzdaily, spoilertv, helltown (analysis)

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Leaderboard for Eng-lang viewership YTD. Pay-TV includes live streaming services such as YouTubeTV and Hulu.

000sProgram - Broadcast#000sProgram - Pay TV#
964UEFA Champions League14
859Premier League12
869World Cup Qualifier - C3
866USMNT1
490La Liga2
486MLS - ABC9
484FA Women's Super Leag1
474Bundesliga2
438USWNT1
437MLS - FOX5
433Premier League96
409NWSL4
394CONCACAF Nations Le1
292World Cup Qual - UEFA4
263USWNT3
242Premier League - Studio133
241MLS - ESPN21
229UEFA Women's Euro22
206Bundesliga2
195World Cup Qualifier - Playoff1
194General Soccer11
164UEFA Nations League16
155Concacaf Champions Lea7
146MLS - FS124
133USL3
118FIFA Club World Cup1
115CONCACAF U203
81Women's Copa America1
35Ligue 14
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